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Colors, Milan Men's Fashion Week SS27 menswear

Elemental gray appeared in 14.2% of looks at the Milan Men's Fashion Week SS27 menswear shows, about the same as SS26 (14.0%). 36 designers showed it across 189 looks.

Share of looks
14.2%
Change vs SS26
+0.2 pts
14.0% → 14.2%
Looks
189
of 1,329
Designers
36
of 39

Number 3 of 22 colors by share of looks. Also measured in all cities (12.8%), Paris (13.0%), London (10.1%), New York (9.5%), Tokyo (14.8%).

Updated September 29, 2026

Saul Nash, SS27 menswear, Elemental Gray, look 7

18-4005 TCX, #726F70

Emporio Armani, SS27 menswear, Elemental Gray, look 16

Looks

11 of 189 looks, across designers.

  • Giorgio Armani, look 86
  • Jil Sander, look 13
  • Loro Piana, look 27
  • Gucci, look 24
  • Im Men, look 2
  • Philipp Plein, look 24
  • Cfcl, look 25
  • Antonio Marras, look 39

+178 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with elemental gray, by designer.

  1. 1 Thom Browne 33
  2. 2 Giorgio Armani 17
  3. 3 Emporio Armani 15

33 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%

The full ranking of 22 colors

This preview shows the top three.

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Worn with

Share of the 189 looks with elemental gray that also had each detail.

Garments

  • Pants 38%
  • Jacket 37%

Fabrics

Patterns

Everything worn with elemental gray

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Elemental Gray in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 189 looks, filterable by designer, city and color
Top 3 designers All 36 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was elemental gray at the Milan Men's Fashion Week SS27 menswear shows?
Elemental gray appeared in 189 looks from 36 designers. That is 14.2% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is elemental gray a trend for spring 2027?
Steady on the runways. Its share of looks is 14.2%, about the same as SS26 (14.0%).
Which designers showed the most elemental gray for SS27?
Thom Browne (33 looks), Giorgio Armani (17 looks) and Emporio Armani (15 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.