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Colors, Milan Men's Fashion Week SS27 menswear

Ecru appeared in 5.4% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 3.3% in SS26. 23 designers showed it across 72 looks.

Share of looks
5.4%
Change vs SS26
+2.1 pts
3.3% → 5.4%
Looks
72
of 1,329
Designers
23
of 39

Number 12 of 22 colors by share of looks. Also measured in all cities (4.2%), Paris (3.3%).

Updated September 29, 2026

Giorgio Armani, SS27 menswear, Ecru, look 79

11-0809 TCX, #F3DFCA

Shinyakozuka, SS27 menswear, Ecru, look 4

Looks

11 of 72 looks, across designers.

  • Paul Smith, look 6
  • Ralph Lauren, look 5
  • Setchu, look 12
  • Dolce & Gabbana, look 45
  • Emporio Armani, look 6
  • Sergio Davila, look 18
  • Etro, look 20
  • Bottega Veneta, look 56

+61 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with ecru, by designer.

  1. 1 Ralph Lauren 17
  2. 2 Giorgio Armani 12
  3. 3 Onitsuka Tiger 5

20 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 12 Ecru 5.4%

Worn with

Share of the 72 looks with ecru that also had each detail.

Garments

  • Pants 38%
  • Jacket 35%

Fabrics

Patterns

Everything worn with ecru

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors
Saul Nash, SS27 menswear, Elemental Gray, look 7

Elemental Gray

14.2% of looks · +0.2 pts

Key colors

Ecru in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 72 looks, filterable by designer, city and color
Top 3 designers All 23 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was ecru at the Milan Men's Fashion Week SS27 menswear shows?
Ecru appeared in 72 looks from 23 designers. That is 5.4% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is ecru a trend for spring 2027?
Rising on the runways. Its share of looks is 5.4%, up from 3.3% in SS26.
Which designers showed the most ecru for SS27?
Ralph Lauren (17 looks), Giorgio Armani (12 looks) and Onitsuka Tiger (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.