Old Money appeared in 4.8% of looks at the SS27 menswear shows, up from 3.1% in SS26. 36 designers showed it across 231 looks.
- Share of looks
- 4.8%
- Change vs SS26
- +1.7 pts
- 3.1% → 4.8%
- Looks
- 231
- of 4,855
- Designers
- 36
- of 166
Number 13 of 44 themes by share of looks. Also measured in Milan (13.9%).
Updated September 29, 2026
Looks
11 of 231 looks, across designers.
-
Dior Men, look 56 -
Kenzo, look 15 -
Brunello Cucinelli, look 45 -
Giorgio Armani, look 58 -
Paul Smith, look 7 -
Tod's, look 14 -
Gucci, look 6 -
Boglioli, look 3
+220 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Old Money, by designer.
- 1 Ralph Lauren 50
- 2 Brunello Cucinelli 28
- 3 Canali 20
33 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Avant-Garde 27.8%
- 2 Minimalist 23.9%
- 3 Androgynous 19.8%
- 13 Old Money 4.8%
Worn with
Share of the 231 looks with Old Money that also had each detail.
Everything worn with Old Money
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 13.9%185 looks
- 2 London 3.0%13 looks
- 3 Paris 1.6%29 looks
Old Money in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 231 looks, filterable by designer, city and color |
| Top 3 designers | All 36 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Old Money at the SS27 menswear shows?
- Old Money appeared in 231 looks from 36 designers. That is 4.8% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is Old Money a trend for spring 2027?
- Rising on the runways. Its share of looks is 4.8%, up from 3.1% in SS26.
- Which designers showed the most Old Money for SS27?
- Ralph Lauren (50 looks), Brunello Cucinelli (28 looks) and Canali (20 looks).
- Which fashion week showed the most Old Money?
- Milan, where 13.9% of looks carried it (185 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.