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Themes, Milan Men's Fashion Week SS27 menswear

Riviera appeared in 16.1% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 13.0% in SS26. 19 designers showed it across 214 looks.

Share of looks
16.1%
Change vs SS26
+3.1 pts
13.0% → 16.1%
Looks
214
of 1,329
Designers
19
of 39

Number 5 of 20 themes by share of looks. Also measured in all cities (6.9%), Paris (3.3%).

Updated September 29, 2026

Etro, SS27 menswear, Riviera, look 25
Rowen Rose, SS27 menswear, Riviera, look 14
Giorgio Armani, SS27 menswear, Riviera, look 138

Looks

11 of 214 looks, across designers.

  • Emporio Armani, look 5
  • Dolce & Gabbana, look 59
  • Ralph Lauren, look 5
  • Thom Browne, look 37
  • Fendi, look 35
  • Brunello Cucinelli, look 26
  • Philipp Plein, look 25
  • Brioni, look 24

+203 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with Riviera, by designer.

  1. 1 Dolce & Gabbana 65
  2. 2 Giorgio Armani 50
  3. 3 Etro 17

16 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 20
  1. 1 Quiet Luxury 32.9%
  2. 2 Minimalist 24.5%
  3. 3 Monochrome 17.8%
  1. 5 Riviera 16.1%

Worn with

Share of the 214 looks with Riviera that also had each detail.

Colors

Garments

  • Pants 79%
  • Jacket 59%

Themes

Everything worn with Riviera

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Riviera in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 214 looks, filterable by designer, city and color
Top 3 designers All 19 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Riviera at the Milan Men's Fashion Week SS27 menswear shows?
Riviera appeared in 214 looks from 19 designers. That is 16.1% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is Riviera a trend for spring 2027?
Rising on the runways. Its share of looks is 16.1%, up from 13.0% in SS26.
Which designers showed the most Riviera for SS27?
Dolce & Gabbana (65 looks), Giorgio Armani (50 looks) and Etro (17 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.