Themes, Milan Men's Fashion Week SS27 menswear
Riviera appeared in 16.1% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 13.0% in SS26. 19 designers showed it across 214 looks.
- Share of looks
- 16.1%
- Change vs SS26
- +3.1 pts
- 13.0% → 16.1%
- Looks
- 214
- of 1,329
- Designers
- 19
- of 39
Number 5 of 20 themes by share of looks. Also measured in all cities (6.9%), Paris (3.3%).
Updated September 29, 2026
Looks
11 of 214 looks, across designers.
-
Emporio Armani, look 5 -
Dolce & Gabbana, look 59 -
Ralph Lauren, look 5 -
Thom Browne, look 37 -
Fendi, look 35 -
Brunello Cucinelli, look 26 -
Philipp Plein, look 25 -
Brioni, look 24
+203 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Riviera, by designer.
- 1 Dolce & Gabbana 65
- 2 Giorgio Armani 50
- 3 Etro 17
16 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Quiet Luxury 32.9%
- 2 Minimalist 24.5%
- 3 Monochrome 17.8%
- 5 Riviera 16.1%
Worn with
Share of the 214 looks with Riviera that also had each detail.
Everything worn with Riviera
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Riviera in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 214 looks, filterable by designer, city and color |
| Top 3 designers | All 19 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Riviera at the Milan Men's Fashion Week SS27 menswear shows?
- Riviera appeared in 214 looks from 19 designers. That is 16.1% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
- Is Riviera a trend for spring 2027?
- Rising on the runways. Its share of looks is 16.1%, up from 13.0% in SS26.
- Which designers showed the most Riviera for SS27?
- Dolce & Gabbana (65 looks), Giorgio Armani (50 looks) and Etro (17 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.