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Themes, Milan Men's Fashion Week SS27 menswear

Utilitarian appeared in 6.9% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 10.1% in SS26. 30 designers showed it across 92 looks.

Share of looks
6.9%
Change vs SS26
−3.2 pts
10.1% → 6.9%
Looks
92
of 1,329
Designers
30
of 39

Number 10 of 20 themes by share of looks. Also measured in all cities (11.1%), Paris (12.5%), London (15.1%), New York (7.6%).

Updated September 29, 2026

Pronounce, SS27 menswear, Utilitarian, look 14
Act No.1, SS27 menswear, Utilitarian, look 24
Paul Smith, SS27 menswear, Utilitarian, look 23

Looks

11 of 92 looks, across designers.

  • Shinyakozuka, look 12
  • Emporio Armani, look 45
  • Im Men, look 29
  • Giorgio Armani, look 136
  • Philipp Plein, look 17
  • Saul Nash, look 23
  • Antonio Marras, look 34
  • Ferragamo, look 17

+81 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with Utilitarian, by designer.

  1. 1 Ralph Lauren 13
  2. 2 Brunello Cucinelli 8
  3. 3 Ferragamo 7

27 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 20
  1. 1 Quiet Luxury 32.9%
  2. 2 Minimalist 24.5%
  3. 3 Monochrome 17.8%
  1. 10 Utilitarian 6.9%

Worn with

Share of the 92 looks with Utilitarian that also had each detail.

Colors

Garments

  • Jacket 77%
  • Pants 70%

Themes

Everything worn with Utilitarian

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Utilitarian in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 92 looks, filterable by designer, city and color
Top 3 designers All 30 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Utilitarian at the Milan Men's Fashion Week SS27 menswear shows?
Utilitarian appeared in 92 looks from 30 designers. That is 6.9% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is Utilitarian a trend for spring 2027?
Fading on the runways. Its share of looks is 6.9%, down from 10.1% in SS26.
Which designers showed the most Utilitarian for SS27?
Ralph Lauren (13 looks), Brunello Cucinelli (8 looks) and Ferragamo (7 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.