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Themes, London Fashion Week SS27 menswear

Utilitarian appeared in 15.1% of looks at the London Fashion Week SS27 menswear shows, up from 12.1% in SS26. 17 designers showed it across 66 looks.

Share of looks
15.1%
Change vs SS26
+3.0 pts
12.1% → 15.1%
Looks
66
of 436
Designers
17
of 21

Number 3 of 7 themes by share of looks. Also measured in all cities (11.1%), Paris (12.5%), Milan (6.9%), New York (7.6%).

Updated September 29, 2026

Natasha Zinko, SS27 menswear, Utilitarian, look 33
Labrum London, SS27 menswear, Utilitarian, look 27
Oscar Ouyang, SS27 menswear, Utilitarian, look 23

Looks

11 of 66 looks, across designers.

  • Ahluwalia, look 26
  • Charlie Constantinou, look 27
  • Selasi, look 6
  • Fashion East, look 38
  • Yaku, look 11
  • Mowalola, look 7
  • Aaron Esh, look 13
  • Burberry, look 28

+55 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with Utilitarian, by designer.

  1. 1 Charlie Constantinou 20
  2. 2 Labrum London 8
  3. 3 Burberry 6

14 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among themes. The tick marks SS26.

All 7
  1. 1 Avant-Garde 36.9%
  2. 2 Androgynous 26.8%
  3. 3 Utilitarian 15.1%

The full ranking of 7 themes

This preview shows the top three.

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Worn with

Share of the 66 looks with Utilitarian that also had each detail.

Colors

Garments

  • Pants 56%
  • Jacket 55%

Themes

Everything worn with Utilitarian

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Mithridate, SS27 menswear, Preppy, look 26

Preppy

14.2% of looks · +9.5 pts

Key themes
Fashion East, SS27 menswear, Androgynous, look 22

Androgynous

26.8% of looks · +6.1 pts

Key themes
Toga, SS27 menswear, Minimalist, look 32

Minimalist

13.8% of looks · +3.6 pts

Key themes
Mithridate, SS27 menswear, Monochrome, look 3

Monochrome

14.2% of looks · +2.5 pts

Key themes
Labrum London, SS27 menswear, Sportcore, look 28

Sportcore

9.4% of looks · +1.4 pts

Key themes

Utilitarian in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 66 looks, filterable by designer, city and color
Top 3 designers All 17 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Utilitarian at the London Fashion Week SS27 menswear shows?
Utilitarian appeared in 66 looks from 17 designers. That is 15.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is Utilitarian a trend for spring 2027?
Rising on the runways. Its share of looks is 15.1%, up from 12.1% in SS26.
Which designers showed the most Utilitarian for SS27?
Charlie Constantinou (20 looks), Labrum London (8 looks) and Burberry (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.