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Themes, New York menswear, SS27

Preppy appeared in 18.2% of looks at the SS27 menswear shows in New York, up from 3.8% in SS26. 13 designers showed it across 88 looks.

Share of looks
18.2%
Change vs SS26
+14.4 pts
3.8% → 18.2%
Looks
88
of 484
Designers
13
of 18

Number 4 of 10 themes by share of looks. Also measured in all cities (11.3%), Paris (10.4%), Milan (13.8%), London (14.2%).

Updated September 29, 2026

Tommy Hilfiger, SS27 menswear, Preppy, look 60
Libertine, SS27 menswear, Preppy, look 39
Rag & Bone, SS27 menswear, Preppy, look 18

Looks

11 of 88 looks, across designers.

  • Romeo Hunte, look 8
  • Eckhaus Latta, look 45
  • Public School, look 3
  • Theory, look 9
  • Tanner Fletcher, look 5
  • Lii, look 7
  • Thom Browne, look 45
  • Advisry, look 31

+77 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with Preppy, by designer.

  1. 1 Tommy Hilfiger 37
  2. 2 Tanner Fletcher 16
  3. 3 Romeo Hunte 10

10 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among themes. The tick marks SS26.

All 10
  1. 1 Avant-Garde 34.9%
  2. 2 Androgynous 29.8%
  3. 3 Minimalist 22.3%
  1. 4 Preppy 18.2%

Worn with

Share of the 88 looks with Preppy that also had each detail.

Colors

Garments

  • Shirts 57%
  • Shorts 48%

Themes

Everything worn with Preppy

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More New York menswear trends

All 43
Public School, SS27 menswear, Androgynous, look 8

Androgynous

29.8% of looks · +14.4 pts

Key themes
Eckhaus Latta, SS27 menswear, Minimalist, look 12

Minimalist

22.3% of looks · +11.3 pts

Key themes
Advisry, SS27 menswear, Avant-Garde, look 13

Avant-Garde

34.9% of looks · +9.2 pts

Key themes
Tommy Hilfiger, SS27 menswear, Sportcore, look 64

Sportcore

7.6% of looks · +5.4 pts

Key themes
Tommy Hilfiger, SS27 menswear, 90s Retro, look 5

90s Retro

6.6% of looks · +5.9 pts

Key themes

Preppy in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 88 looks, filterable by designer, city and color
Top 3 designers All 13 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Preppy at the SS27 menswear shows in New York?
Preppy appeared in 88 looks from 13 designers. That is 18.2% of all looks T-Fashion analyzed for the SS27 menswear shows in New York.
Is Preppy rising or fading for SS27?
Rising. Its share of looks is 18.2%, up from 3.8% in SS26.
Which designers showed the most Preppy for SS27?
Tommy Hilfiger (37 looks), Tanner Fletcher (16 looks) and Romeo Hunte (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.