Preppy appeared in 11.3% of looks at the SS27 menswear shows, up from 5.5% in SS26. 94 designers showed it across 547 looks.
- Share of looks
- 11.3%
- Change vs SS26
- +5.8 pts
- 5.5% → 11.3%
- Looks
- 547
- of 4,855
- Designers
- 94
- of 166
Number 6 of 44 themes by share of looks. Also measured in Paris (10.4%), Milan (13.8%), London (14.2%), New York (18.2%).
Updated September 29, 2026
Looks
11 of 547 looks, across designers.
-
Thom Browne, look 37 -
Officine Générale, look 30 -
Tommy Hilfiger, look 64 -
Dior Men, look 49 -
Giorgio Armani, look 116 -
Ralph Lauren, look 62 -
Auralee, look 21 -
Kolor, look 23
+536 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Preppy, by designer.
- 1 Thom Browne 52
- 2 Tommy Hilfiger 37
- 3 Ralph Lauren 34
91 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Avant-Garde 27.8%
- 2 Minimalist 23.9%
- 3 Androgynous 19.8%
- 6 Preppy 11.3%
Worn with
Share of the 547 looks with Preppy that also had each detail.
Everything worn with Preppy
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 18.2%88 looks
- 2 London 14.2%62 looks
- 3 Milan 13.8%183 looks
- 4 Paris 10.4%194 looks
Preppy in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 547 looks, filterable by designer, city and color |
| Top 3 designers | All 94 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Preppy at the SS27 menswear shows?
- Preppy appeared in 547 looks from 94 designers. That is 11.3% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is Preppy a trend for spring 2027?
- Rising on the runways. Its share of looks is 11.3%, up from 5.5% in SS26.
- Which designers showed the most Preppy for SS27?
- Thom Browne (52 looks), Tommy Hilfiger (37 looks) and Ralph Lauren (34 looks).
- Which fashion week showed the most Preppy?
- New York, where 18.2% of looks carried it (88 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.