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Themes, London Fashion Week SS27 menswear

Preppy appeared in 14.2% of looks at the London Fashion Week SS27 menswear shows, up from 4.7% in SS26. 10 designers showed it across 62 looks.

Share of looks
14.2%
Change vs SS26
+9.5 pts
4.7% → 14.2%
Looks
62
of 436
Designers
10
of 21

Number 4 of 7 themes by share of looks. Also measured in all cities (11.3%), Paris (10.4%), Milan (13.8%), New York (18.2%).

Updated September 29, 2026

Mithridate, SS27 menswear, Preppy, look 26
Brooks Brothers, SS27 menswear, Preppy, look 33
Labrum London, SS27 menswear, Preppy, look 19

Looks

11 of 62 looks, across designers.

  • Burberry, look 46
  • Stefan Cooke, look 3
  • M & S, look 43
  • Natasha Zinko, look 14
  • Fashion East, look 30
  • Commission, look 12
  • Av Vattev, look 2
  • Brooks Brothers, look 36

+51 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with Preppy, by designer.

  1. 1 Brooks Brothers 31
  2. 2 Mithridate 9
  3. 3 Burberry 8

7 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among themes. The tick marks SS26.

All 7
  1. 1 Avant-Garde 36.9%
  2. 2 Androgynous 26.8%
  3. 3 Utilitarian 15.1%
  1. 4 Preppy 14.2%

Worn with

Share of the 62 looks with Preppy that also had each detail.

Colors

Garments

  • Shorts 60%
  • Jacket 56%

Themes

  • Country Club 32%
  • Ivy League 19%

Everything worn with Preppy

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Fashion East, SS27 menswear, Androgynous, look 22

Androgynous

26.8% of looks · +6.1 pts

Key themes
Toga, SS27 menswear, Minimalist, look 32

Minimalist

13.8% of looks · +3.6 pts

Key themes
Natasha Zinko, SS27 menswear, Utilitarian, look 33

Utilitarian

15.1% of looks · +3.0 pts

Key themes
Mithridate, SS27 menswear, Monochrome, look 3

Monochrome

14.2% of looks · +2.5 pts

Key themes
Labrum London, SS27 menswear, Sportcore, look 28

Sportcore

9.4% of looks · +1.4 pts

Key themes

Preppy in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 62 looks, filterable by designer, city and color
Top 3 designers All 10 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Preppy at the London Fashion Week SS27 menswear shows?
Preppy appeared in 62 looks from 10 designers. That is 14.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is Preppy a trend for spring 2027?
Rising on the runways. Its share of looks is 14.2%, up from 4.7% in SS26.
Which designers showed the most Preppy for SS27?
Brooks Brothers (31 looks), Mithridate (9 looks) and Burberry (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.