Themes, Paris Men's Fashion Week SS27 menswear
Rustic appeared in 3.4% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 1.2% in SS26. 23 designers showed it across 63 looks.
- Share of looks
- 3.4%
- Change vs SS26
- +2.2 pts
- 1.2% → 3.4%
- Looks
- 63
- of 1,859
- Designers
- 23
- of 58
Number 19 of 25 themes by share of looks. Also measured in all cities (1.7%).
Updated September 29, 2026
Looks
11 of 63 looks, across designers.
-
Auralee, look 31 -
Song For The Mute, look 7 -
Lemaire, look 31 -
Undercover, look 11 -
Kenzo, look 37 -
Études Studio, look 11 -
Hermès, look 24 -
Ssstein, look 18
+52 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Rustic, by designer.
- 1 John Alexander Skelton 11
- 2 Ziggy Chen 11
- 3 Undercover 8
20 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Avant-Garde 27.3%
- 2 Minimalist 24.6%
- 3 Androgynous 14.6%
- 19 Rustic 3.4%
Worn with
Share of the 63 looks with Rustic that also had each detail.
Everything worn with Rustic
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Rustic in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 63 looks, filterable by designer, city and color |
| Top 3 designers | All 23 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Rustic at the Paris Men's Fashion Week SS27 menswear shows?
- Rustic appeared in 63 looks from 23 designers. That is 3.4% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
- Is Rustic a trend for spring 2027?
- Rising on the runways. Its share of looks is 3.4%, up from 1.2% in SS26.
- Which designers showed the most Rustic for SS27?
- John Alexander Skelton (11 looks), Ziggy Chen (11 looks) and Undercover (8 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.