Rustic appeared in 1.7% of looks at the SS27 menswear shows, about the same as SS26 (1.8%). 36 designers showed it across 81 looks.
- Share of looks
- 1.7%
- Change vs SS26
- −0.1 pts
- 1.8% → 1.7%
- Looks
- 81
- of 4,855
- Designers
- 36
- of 166
Number 30 of 44 themes by share of looks. Also measured in Paris (3.4%).
Updated September 29, 2026
Looks
11 of 81 looks, across designers.
-
Beautiful People, look 17 -
Auralee, look 31 -
Giorgio Armani, look 99 -
Ancellm, look 3 -
Song For The Mute, look 7 -
Lemaire, look 31 -
Undercover, look 11 -
Kenzo, look 37
+70 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Rustic, by designer.
- 1 John Alexander Skelton 11
- 2 Ziggy Chen 11
- 3 Undercover 8
33 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Avant-Garde 27.8%
- 2 Minimalist 23.9%
- 3 Androgynous 19.8%
- 30 Rustic 1.7%
Worn with
Share of the 81 looks with Rustic that also had each detail.
Everything worn with Rustic
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Paris 3.4%63 looks
- 2 Milan 0.7%9 looks
Rustic in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 81 looks, filterable by designer, city and color |
| Top 3 designers | All 36 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Rustic at the SS27 menswear shows?
- Rustic appeared in 81 looks from 36 designers. That is 1.7% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is Rustic a trend for spring 2027?
- Steady on the runways. Its share of looks is 1.7%, about the same as SS26 (1.8%).
- Which designers showed the most Rustic for SS27?
- John Alexander Skelton (11 looks), Ziggy Chen (11 looks) and Undercover (8 looks).
- Which fashion week showed the most Rustic?
- Paris, where 3.4% of looks carried it (63 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.