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Patterns, Milan Fashion Week SS27 womenswear

Floral appeared in 15.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 10.7% in SS26. 31 designers showed the trend across 308 looks.

Share of looks
15.7%
Change vs SS26
+5.0 pts
10.7% → 15.7%
Looks
308
of 1,959
Designers
31
of 49

Number 1 of 6 patterns by share of looks. Also measured in New York (15.9%), London (15.1%), Copenhagen (19.1%), Tokyo (15.5%).

Updated September 29, 2026

Luisa Beccaria, SS27 womenswear, Floral, look 10
Blumarine, SS27 womenswear, Floral, look 32
Dolce & Gabbana, SS27 womenswear, Floral, look 10

Looks

11 of 308 looks, across designers.

  • Alberta Ferretti, look 5
  • Antonio Marras, look 26
  • Venerdì Pomeriggio, look 21
  • Genny, look 6
  • Marques’almeida, look 30
  • Loro Piana, look 8
  • La Doublej, look 2
  • Rowen Rose, look 34

+297 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Floral came up in 33 articles from Who What Wear, #legend, HELLO! and 6 more. In the data it was in 15.7% of looks, up from 10.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Who What Wear · Sep 29, 2026 · Trend report

    Ciao, Milano! 6 Fresh Spring/Summer Trends From the Milan Runways That We Didn't See Coming for 2027

    Ermanno Scervino and Genny decorated denim with floral motifs.

  2. #legend · Sep 29, 2026 · Trend report

    Key trends and defining runway styles in Milan Fashion Week Spring/Summer 2027

    Florals turn graphic: botanical prints at Prada, floral sets at Onitsuka Tiger, tropical blooms at Diesel and Cavalli.

  3. HELLO! · Sep 28, 2026 · Trend report

    From bras out to bright boho - the 7 best trends spotted at Milan Fashion Week SS27

    Bottega Veneta, under Louise Trotter, included delicate floral moments alongside more intrecciato.

  4. FashionNetwork · Sep 28, 2026 · Show review

    Dolce&Gabbana: contemporary eccentricity in ‘Stravaganza Siciliana’

    Oversized flowers in relief were appliqued onto the lace, interrupting its doily-like crochet.

  5. Vogue Arabia · Sep 28, 2026 · Trend report

    5 Key Fashion Trends We Spotted Across Milan Fashion Week S/S 2027

    Luisa Beccaria showed floor-length dresses with garden-like florals, and Dhruv Kapoor patchworked florals with checks.

  6. InStyle · Sep 28, 2026 · Season review

    The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More

    Alberta Ferretti clashed florals, and Roberto Cavalli splashed floral and animal prints over airy maxi dresses and blouses.

Designers

Looks with floral, by designer.

  1. 1 Luisa Beccaria 39
  2. 2 Dolce & Gabbana 35
  3. 3 Antonio Marras 24

28 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among patterns. The tick marks SS26.

All 6
  1. 1 Floral 15.7%
  2. 2 Striped 8.7%
  3. 3 Abstract 5.5%

The full ranking of 6 patterns

This preview shows the top three.

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Worn with

Share of the 308 looks with floral that also had each detail.

Colors

Garments

  • Dress 40%
  • Skirts 25%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan womenswear trends

All 144
Mm6 Maison Margiela, SS27 womenswear, Checked, look 16

Checked

5.2% of looks · +2.0 pts

Key patterns
Emporio Armani, SS27 womenswear, Ombre, look 54

Ombre

1.6% of looks · +1.2 pts

Key patterns
Roberto Cavalli, SS27 womenswear, Animal, look 44

Animal

3.5% of looks · +1.3 pts

Key patterns
Rowen Rose, SS27 womenswear, Striped, look 38

Striped

8.7% of looks · −1.0 pts

Key patterns
Etro, SS27 womenswear, Abstract, look 4

Abstract

5.5% of looks · −2.6 pts

Key patterns

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 308 looks, filterable by designer, city and color
Top 3 designers All 31 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was floral at the Milan Fashion Week SS27 womenswear shows?
Floral appeared in 308 looks from 31 designers. That is 15.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is floral a trend for spring 2027?
Rising on the runways. Its share of looks is 15.7%, up from 10.7% in SS26.
Which designers showed the most floral for SS27?
Luisa Beccaria (39 looks), Dolce & Gabbana (35 looks) and Antonio Marras (24 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.