Themes, Milan Fashion Week SS27 womenswear
Utilitarian appeared in 5.1% of looks at the Milan Fashion Week SS27 womenswear shows, about the same as SS26 (5.5%). 25 designers showed it across 100 looks.
- Share of looks
- 5.1%
- Change vs SS26
- −0.4 pts
- 5.5% → 5.1%
- Looks
- 100
- of 1,959
- Designers
- 25
- of 49
Number 12 of 25 themes by share of looks. Also measured in New York (4.6%), London (3.9%), Tokyo (8.5%).
Updated September 29, 2026
Looks
11 of 100 looks, across designers.
-
Max Mara, look 35 -
Brunello Cucinelli, look 33 -
Marques’almeida, look 1 -
Emporio Armani, look 48 -
Tod's, look 31 -
Loro Piana, look 3 -
Act No.1, look 26 -
Missoni, look 27
+89 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Utilitarian came up in 18 articles from Daily Front Row, Wallpaper*, Harper's Bazaar and 3 more. In the data it was in 5.1% of looks, about the same as SS26 (5.5%).
Summaries are written by T-Fashion. Read each article at the source.
Daily Front Row · Sep 28, 2026 · Trend report
14 Breakout Trends From Milan Fashion Week Spring 2027Safari-style fronts with four flapped pockets appear at Ferragamo, Max Mara and MM6.
Wallpaper* · Sep 28, 2026 · Season review
These were the best shows of Milan Fashion Week S/S 2027Max Mara explored refined utility, with a belted safari jacket inspired by early explorers and aviators.
Harper's Bazaar · Sep 28, 2026 · Trend report
In Milan, a Little Grit and a Lot of GlamourMilitary details such as pockets and buckles are named as a Milan theme, notably at Max Mara.
InStyle · Sep 28, 2026 · Season review
The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and MoreMax Mara offers earthy, upscale utility pieces that move from safari to city.
Vogue · Sep 26, 2026 · Show review
MSGM Spring 2027 Ready-to-Wear CollectionSome harder, military-style details balance the sweetness.
Vogue · Sep 26, 2026 · Show review
Ferragamo Spring 2027 Ready-to-Wear CollectionMaximilian Davis took bellows pockets from 1940s wartime uniforms as a key Ferragamo motif, next to belted waists.
Designers
Looks with Utilitarian, by designer.
- 1 Max Mara 16
- 2 Brunello Cucinelli 11
- 3 Ferragamo 10
22 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Minimalist 25.4%
- 2 Avant-Garde 24.2%
- 3 Monochrome 22.3%
- 12 Utilitarian 5.1%
Worn with
Share of the 100 looks with Utilitarian that also had each detail.
Everything worn with Utilitarian
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Utilitarian in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 100 looks, filterable by designer, city and color |
| Top 3 designers | All 25 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was Utilitarian at the Milan Fashion Week SS27 womenswear shows?
- Utilitarian appeared in 100 looks from 25 designers. That is 5.1% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
- Is Utilitarian a trend for spring 2027?
- Steady on the runways. Its share of looks is 5.1%, about the same as SS26 (5.5%).
- Which designers showed the most Utilitarian for SS27?
- Max Mara (16 looks), Brunello Cucinelli (11 looks) and Ferragamo (10 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.