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Themes, Milan Fashion Week SS27 womenswear

70s Retro appeared in 4.7% of looks at the Milan Fashion Week SS27 womenswear shows, up from 2.7% in SS26. 23 designers showed it across 93 looks.

Share of looks
4.7%
Change vs SS26
+2.0 pts
2.7% → 4.7%
Looks
93
of 1,959
Designers
23
of 49

Number 14 of 25 themes by share of looks. Also measured in New York (4.4%).

Updated September 29, 2026

Etro, SS27 womenswear, 70s Retro, look 15
Rowen Rose, SS27 womenswear, 70s Retro, look 50
Luisa Beccaria, SS27 womenswear, 70s Retro, look 7

Looks

11 of 93 looks, across designers.

  • Missoni, look 26
  • Brunello Cucinelli, look 47
  • Ermanno Scervino, look 15
  • Moschino, look 1
  • La Doublej, look 17
  • Genny, look 37
  • Fendi, look 55
  • Onitsuka Tiger, look 21

+82 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

70s Retro came up in 6 articles from Monocle, Vogue and WWD. In the data it was in 4.7% of looks, up from 2.7% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Monocle · Sep 28, 2026 · Season review

    Best in show: The top 10 collections from Milan Fashion Week

    Etro's paisley dresses, kaftans, fringe-trimmed accessories and gladiators evoked 1970s Ibiza.

  2. Vogue · Sep 25, 2026 · Show review

    Blumarine Spring 2027 Ready-to-Wear Collection

    Hints of racy 1970s Playboy fantasy feed the retro sexiness.

  3. WWD · Sep 25, 2026 · Show review

    Emporio Armani Spring 2027: Soft Power

    Distressed denim topcoats and a navy tie-dye suit have a 1970s feel.

  4. WWD · Sep 25, 2026 · Show review

    Roberto Cavalli Spring 2027: Fashion Maxxing

    Frayed, strip-hemmed gowns evoke 1970s Stevie Nicks.

  5. WWD · Sep 24, 2026 · Show review

    Etro Spring 2027: Fuzzy Halo

    The frilled dresses carry the brand's familiar 1970s mood.

  6. WWD · Sep 23, 2026 · Show review

    Fendi Spring 2027: Through the Looking Glass

    Carra's music, headscarves, fur tippets, fringe bags and folkloric vests signal the 1970s.

Designers

Looks with 70s Retro, by designer.

  1. 1 Etro 22
  2. 2 Missoni 11
  3. 3 Onitsuka Tiger 10

20 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Minimalist 25.4%
  2. 2 Avant-Garde 24.2%
  3. 3 Monochrome 22.3%
  1. 14 70s Retro 4.7%

Worn with

Share of the 93 looks with 70s Retro that also had each detail.

Colors

Garments

  • Dress 51%
  • Pants 22%

Themes

Everything worn with 70s Retro

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

70s Retro in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 93 looks, filterable by designer, city and color
Top 3 designers All 23 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was 70s Retro at the Milan Fashion Week SS27 womenswear shows?
70s Retro appeared in 93 looks from 23 designers. That is 4.7% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is 70s Retro a trend for spring 2027?
Rising on the runways. Its share of looks is 4.7%, up from 2.7% in SS26.
Which designers showed the most 70s Retro for SS27?
Etro (22 looks), Missoni (11 looks) and Onitsuka Tiger (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.