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Themes, Milan Fashion Week SS27 womenswear

Glam appeared in 14.9% of looks at the Milan Fashion Week SS27 womenswear shows, up from 9.3% in SS26. 31 designers showed it across 292 looks.

Share of looks
14.9%
Change vs SS26
+5.6 pts
9.3% → 14.9%
Looks
292
of 1,959
Designers
31
of 49

Number 5 of 25 themes by share of looks. Also measured in New York (17.0%), London (12.2%).

Updated September 29, 2026

Alberta Ferretti, SS27 womenswear, Glam, look 35
Rowen Rose, SS27 womenswear, Glam, look 34
Dolce & Gabbana, SS27 womenswear, Glam, look 80

Looks

11 of 292 looks, across designers.

  • Blumarine, look 32
  • Marques’almeida, look 40
  • Antonio Marras, look 7
  • Missoni, look 22
  • Luisa Beccaria, look 57
  • The Attico, look 31
  • Edis Pala, look 1
  • Fendi, look 50

+281 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Glam came up in 14 articles from W Magazine, Monocle, Harper's Bazaar and 4 more. In the data it was in 14.9% of looks, up from 9.3% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. W Magazine · Sep 28, 2026 · Season review

    8 Things We Saw and Loved at Milan Fashion Week Spring 2027

    Diva dressing: evening glamour at Giorgio Armani, overtly sexy lingerie looks at Fendi and a dazzling closing gown at Ferragamo.

  2. Monocle · Sep 28, 2026 · Season review

    Best in show: The top 10 collections from Milan Fashion Week

    Gucci finished with figure-hugging dresses in a Tom Ford spirit and glamorous eveningwear.

  3. Harper's Bazaar · Sep 28, 2026 · Trend report

    In Milan, a Little Grit and a Lot of Glamour

    The report reads Milan through glamour, from ageless Prada to slinky Gucci gowns and the light elegance of Ferragamo.

  4. InStyle · Sep 28, 2026 · Season review

    The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and More

    InStyle highlights glittery Gucci club dresses, the glamorous Giorgio Armani eveningwear and the Roberto Cavalli glamazons.

  5. Vogue · Sep 27, 2026 · Show review

    Giorgio Armani Spring 2027 Ready-to-Wear Collection

    The show plays on nightclub dressing, with models on a white dance floor under a mirror ball.

  6. WWD · Sep 27, 2026 · Show review

    Philipp Plein Spring 2027: Keep on Truckin’

    The women's looks range from glamorous executives to Las Vegas showgirls.

Designers

Looks with Glam, by designer.

  1. 1 Dolce & Gabbana 45
  2. 2 Giorgio Armani 39
  3. 3 Philipp Plein 26

28 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Minimalist 25.4%
  2. 2 Avant-Garde 24.2%
  3. 3 Monochrome 22.3%
  1. 5 Glam 14.9%

Worn with

Share of the 292 looks with Glam that also had each detail.

Colors

Garments

  • Dress 47%
  • Skirts 26%

Themes

Everything worn with Glam

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Glam in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 292 looks, filterable by designer, city and color
Top 3 designers All 31 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Glam at the Milan Fashion Week SS27 womenswear shows?
Glam appeared in 292 looks from 31 designers. That is 14.9% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is Glam a trend for spring 2027?
Rising on the runways. Its share of looks is 14.9%, up from 9.3% in SS26.
Which designers showed the most Glam for SS27?
Dolce & Gabbana (45 looks), Giorgio Armani (39 looks) and Philipp Plein (26 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.