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Colors, London Fashion Week FW26 womenswear

Chocolate appeared in 15.3% of looks at the London Fashion Week FW26 womenswear shows, about the same as FW25 (14.9%). 47 designers showed it across 252 looks.

Share of looks
15.3%
Change vs FW25
+0.4 pts
14.9% → 15.3%
Looks
252
of 1,652
Designers
47
of 52

Number 2 of 21colors by share of looks. Also measured in all cities (22.5%), Paris (22.3%), New York (23.2%), Milan (25.6%), Copenhagen (29.3%). Other seasons: SS27 (5.2%), SS26 (10.0%).

Updated October 2, 2026

Mithridate, FW26 womenswear, Chocolate, look 30

19-1214 TCX, #5C3E35

Tove, FW26 womenswear, Chocolate, look 40

Looks

11 of 252 looks, across designers.

  • Ahluwalia, look 1
  • Roksanda, look 5
  • Emilia Wickstead, look 12
  • Johanna Parv, look 21
  • Paul Costelloe, look 24
  • Thevxlley, look 14
  • Conner Ives, look 17
  • Joseph, look 26

+241 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Chocolate came up in 12 articles from Vogue, WWD, Wallpaper* and 4 more. In the data it was in 15.3% of looks, about the same as FW25 (14.9%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Feb 26, 2026 · Show review

    Duro Olowu Fall 2026 Ready-to-Wear Collection

    Duro Olowu paired toffee brown with white in abstract coral-inspired prints.

  2. Vogue · Feb 25, 2026 · Show review

    Ahluwalia Fall 2026 Ready-to-Wear Collection

    Rich chocolate brown joins wine and burnt orange in softened utilitarian tailoring.

  3. WWD · Feb 22, 2026 · Show review

    Simone Rocha Fall 2026: Down to Earth

    A chocolate brown coat in a military style has a full skirt and a Victorian touch.

  4. WWD · Feb 22, 2026 · Show review

    Toga Fall 2026: Material Mashups to the Fore

    Toga used brown with spots for a skirt suit cut with an uneven hem.

  5. Wallpaper* · Feb 24, 2026 · Season review

    London Fashion Week A/W 2026: the standout shows and highlights

    Selasi reused brown fleece jersey; Goyagoma offered a chocolate suede trench at Fashion East.

  6. Numéro · Feb 24, 2026 · Season review

    Fashion Week: Takeaways from the Fall/Winter 2026-2027 shows in London

    Johanna Parv included brown in a restrained palette for technical clothing.

Designers

Looks with chocolate, by designer.

  1. 1 Central Saint Martins M.a. 23
  2. 2 Sinead Gorey 17
  3. 3 Selasi 15

44 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks FW25.

All 21
  1. 1 Black 50.7%
  2. 2 Chocolate 15.3%
  3. 3 White 14.2%

The full ranking of 21 colors

This preview shows the top three.

Worn with

Share of the 252 looks with chocolate that also had each detail.

Garments

  • Pants 31%
  • Dress 28%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 252 looks, filterable by designer, city and color
Top 3 designers All 47 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the London Fashion Week FW26 womenswear shows?
Chocolate appeared in 252 looks from 47 designers. That is 15.3% of all looks T-Fashion analyzed for the London Fashion Week FW26 womenswear shows.
Is chocolate a trend for fall 2026?
Steady on the runways. Its share of looks is 15.3%, about the same as FW25 (14.9%).
Which designers showed the most chocolate for FW26?
Central Saint Martins M.a. (23 looks), Sinead Gorey (17 looks) and Selasi (15 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with FW25.