Colors, Milan Fashion Week FW26 womenswear
Chocolate appeared in 25.6% of looks at the Milan Fashion Week FW26 womenswear shows, down from 29.4% in FW25. 62 designers showed it across 608 looks.
- Share of looks
- 25.6%
- Change vs FW25
- −3.8 pts
- 29.4% → 25.6%
- Looks
- 608
- of 2,371
- Designers
- 62
- of 66
Number 2 of 24colors by share of looks. Also measured in all cities (22.5%), Paris (22.3%), New York (23.2%), London (15.3%), Copenhagen (29.3%). Other seasons: SS27 (7.0%), SS26 (14.5%).
Updated October 2, 2026
19-1214 TCX, #5C3E35
Looks
11 of 608 looks, across designers.
-
Rowen Rose, look 57 -
Armarium, look 14 -
Petar Petrov, look 26 -
Hed Mayner, look 14 -
Brunello Cucinelli, look 2 -
Max Mara, look 6 -
Sportmax, look 23 -
Genny, look 11
+597 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Chocolate came up in 9 articles from Vogue, Monocle, FashionNetwork and 3 more. In the data it was in 25.6% of looks, down from 29.4% in FW25.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Feb 27, 2026 · Show review
Sportmax Fall 2026 Ready-to-Wear CollectionSportmax combined glossy brown leather with purple fabric in reversible arrangements of oversized parka layers.
Vogue · Feb 26, 2026 · Show review
Max Mara Fall 2026 Ready-to-Wear CollectionMax Mara showed a floor-length brown cashmere-wool garment with suede shoulder patches.
Monocle · Mar 2, 2026 · Season review
Our 10 favourite shows from Milan Fashion Week autumn/winter 2026Monocle identifies chocolate within Tod's warm palette and brown among Max Mara's long coats.
FashionNetwork · Feb 27, 2026 · Show review
Milan Fashion Thursday: Prada, Max Mara, Boss, Emporio, Marni, and CavalliFashionNetwork includes dark brown in Max Mara's muted medieval-inspired palette.
FashionNetwork · Feb 27, 2026 · Show review
Milan Fashion Week Friday: Tod's, Sportmax, and MaloFashionNetwork describes chocolate brown leather in Tod's panel-built dresses.
ELLE Singapore · Mar 4, 2026 · Season review
The ELLE Word: Milan Fashion Week Fall/Winter 2026ELLE identifies chocolate as a principal shade in Tod's warm fall palette.
Designers
Looks with chocolate, by designer.
- 1 etro 34
- 2 Bottega Veneta 28
- 3 Max Mara 25
59 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among colors. The tick marks FW25.
The full ranking of 24 colors
This preview shows the top three.
Worn with
Share of the 608 looks with chocolate that also had each detail.
Everything worn with chocolate
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
Chocolate in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 608 looks, filterable by designer, city and color |
| Top 3 designers | All 62 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was chocolate at the Milan Fashion Week FW26 womenswear shows?
- Chocolate appeared in 608 looks from 62 designers. That is 25.6% of all looks T-Fashion analyzed for the Milan Fashion Week FW26 womenswear shows.
- Is chocolate a trend for fall 2026?
- Fading on the runways. Its share of looks is 25.6%, down from 29.4% in FW25.
- Which designers showed the most chocolate for FW26?
- etro (34 looks), Bottega Veneta (28 looks) and Max Mara (25 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with FW25.