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Patterns, Milan Fashion Week FW26 womenswear

Floral appeared in 10.0% of looks at the Milan Fashion Week FW26 womenswear shows, up from 8.6% in FW25. 35 designers showed the trend across 237 looks.

Share of looks
10.0%
Change vs FW25
+1.4 pts
8.6% → 10.0%
Looks
237
of 2,371
Designers
35
of 66

Number 1 of 2patterns by share of looks. Also measured in all cities (9.5%), Paris (7.7%), New York (11.0%), London (12.3%), Copenhagen (8.3%). Other seasons: SS27 (15.6%), SS26 (12.6%).

Updated October 2, 2026

Moschino, FW26 womenswear, Floral, look 20
Luisa Beccaria, FW26 womenswear, Floral, look 8
Antonio Marras, FW26 womenswear, Floral, look 7

Looks

11 of 237 looks, across designers.

  • La Doublej, look 2
  • Blumarine, look 1
  • Gucci, look 64
  • Rowen Rose, look 22
  • Roberto Cavalli, look 31
  • No. 21, look 38
  • Elisabetta Franchi, look 50
  • Diesel, look 55

+226 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Floral came up in 18 articles from WWD, Vogue, Numéro and 9 more. In the data it was in 10.0% of looks, up from 8.6% in FW25.

Summaries are written by T-Fashion. Read each article at the source.

  1. WWD · Feb 27, 2026 · Show review

    Gucci Fall 2026: New Energy

    Pleated floral dresses open a romantic section, and the Flora motif returns.

  2. Vogue · Feb 26, 2026 · Show review

    Prada Fall 2026 Ready-to-Wear Collection

    Prada used an archival flower print and socks decorated with embroidered blossoms.

  3. Vogue · Feb 26, 2026 · Show review

    Marni Fall 2026 Ready-to-Wear Collection

    Graphic florals stay sharp and modernist, without a sweet feel.

  4. WWD · Feb 26, 2026 · Show review

    Prada Women’s Fall 2026: A Lesson in Layers

    New shift dresses and skirts move from corroded black wool to blurred floral prints.

  5. Numéro · Mar 3, 2026 · Show review

    Blumarine stages a masked ball for its Fall/Winter 2026-2027 show

    Blumarine placed roses on printed capes, embroidered sheer gowns and dimensional knitted cardigans.

  6. FashionNetwork · Feb 27, 2026 · Show review

    Milan Fashion Thursday: Prada, Max Mara, Boss, Emporio, Marni, and Cavalli

    Roberto Cavalli shows big floral prints on pantsuits and cocktail dresses.

Designers

Looks with floral, by designer.

  1. 1 Dolce & Gabbana 33
  2. 2 Luisa Beccaria 30
  3. 3 Antonio Marras 18

32 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among patterns. The tick marks FW25.

All 2
  1. 1 Floral 10.0%
  2. 2 Striped 7.1%

The full ranking of 2 patterns

This preview shows the top three.

Worn with

Share of the 237 looks with floral that also had each detail.

Colors

Garments

  • Dress 45%
  • Skirts 17%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 237 looks, filterable by designer, city and color
Top 3 designers All 35 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was floral at the Milan Fashion Week FW26 womenswear shows?
Floral appeared in 237 looks from 35 designers. That is 10.0% of all looks T-Fashion analyzed for the Milan Fashion Week FW26 womenswear shows.
Is floral a trend for fall 2026?
Rising on the runways. Its share of looks is 10.0%, up from 8.6% in FW25.
Which designers showed the most floral for FW26?
Dolce & Gabbana (33 looks), Luisa Beccaria (30 looks) and Antonio Marras (18 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Fall/Winter 2026 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with FW25.