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Patterns, Milan Fashion Week SS26 womenswear

Floral appeared in 12.6% of looks at the Milan Fashion Week SS26 womenswear shows, up from 10.0% in SS25. 37 designers showed the trend across 273 looks.

Share of looks
12.6%
Change vs SS25
+2.6 pts
10.0% → 12.6%
Looks
273
of 2,165
Designers
37
of 53

Number 1 of 4patterns by share of looks. Also measured in all cities (12.3%), Paris (11.6%), London (14.8%), New York (11.3%). Other seasons: SS27 (15.6%), FW26 (10.0%).

Updated October 2, 2026

Fendi, SS26 womenswear, Floral, look 49
Luisa Beccaria, SS26 womenswear, Floral, look 13
Moschino, SS26 womenswear, Floral, look 25

Looks

11 of 273 looks, across designers.

  • Antonio Marras, look 85
  • Dhruv Kapoor, look 29
  • Jil Sander, look 52
  • Onitsuka Tiger, look 14
  • Alberta Ferretti, look 20
  • Dolce & Gabbana, look 51
  • Giorgio Armani, look 73
  • Francesca Liberatore, look 25

+262 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Floral came up in 27 articles from WWD, Vogue, PAPER and 11 more. In the data it was in 12.6% of looks, up from 10.0% in SS25.

Summaries are written by T-Fashion. Read each article at the source.

  1. WWD · Sep 29, 2025 · Show review

    Giorgio Armani Spring 2026: Timeless Elegance

    Gauzy tops sit over embellished evening dresses, some with an iridescent floral pattern.

  2. WWD · Sep 29, 2025 · Show review

    Pierre-Louis Mascia Spring 2026: Ease in Prints

    Botanical references feature in the clashing prints.

  3. Vogue · Sep 27, 2025 · Show review

    Dolce & Gabbana Spring 2026 Ready-to-Wear Collection

    Pajamas carry tiny embroidered flower bouquets.

  4. Vogue · Sep 26, 2025 · Show review

    Sportmax Spring 2026 Ready-to-Wear Collection

    Sportmax used botanical decoration on a shift dress, echoed by flowers in the runway setting.

  5. PAPER · Oct 15, 2025 · Season review

    Some Great Moments At Milan Fashion Week

    Sportmax layered translucent overlays of hand-painted flower prints made with cosmetics.

  6. Marie Claire UK · Sep 25, 2025 · Season review

    Milan Fashion Week SS26 Highlights: Shows, Celebs & Events

    Fendi used florals in many ways, from lace-like skirts to bag charms; Max Mara chose elegant floral prints.

Designers

Looks with floral, by designer.

  1. 1 Antonio Marras 31
  2. 2 Luisa Beccaria 29
  3. 3 Dolce & Gabbana 17

34 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among patterns. The tick marks SS25.

All 4
  1. 1 Floral 12.6%
  2. 2 Striped 10.1%
  3. 3 Geometric 4.8%

The full ranking of 4 patterns

This preview shows the top three.

Worn with

Share of the 273 looks with floral that also had each detail.

Colors

Garments

  • Dress 44%
  • Skirts 18%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 273 looks, filterable by designer, city and color
Top 3 designers All 37 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was floral at the Milan Fashion Week SS26 womenswear shows?
Floral appeared in 273 looks from 37 designers. That is 12.6% of all looks T-Fashion analyzed for the Milan Fashion Week SS26 womenswear shows.
Is floral a trend for spring 2026?
Rising on the runways. Its share of looks is 12.6%, up from 10.0% in SS25.
Which designers showed the most floral for SS26?
Antonio Marras (31 looks), Luisa Beccaria (29 looks) and Dolce & Gabbana (17 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS25.