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Patterns, SS26 womenswear

Floral appeared in 12.3% of looks at the SS26 womenswear shows, up from 9.8% in SS25. 191 designers showed the trend across 1,281 looks.

Share of looks
12.3%
Change vs SS25
+2.5 pts
9.8% → 12.3%
Looks
1,281
of 10,412
Designers
191
of 286

Number 1 of 7patterns by share of looks. Also measured in Paris (11.6%), Milan (12.6%), London (14.8%), New York (11.3%). Other seasons: SS27 (14.8%), FW26 (9.5%).

Updated October 2, 2026

Celine, SS26 womenswear, Floral, look 2
Prabal Gurung, SS26 womenswear, Floral, look 8
Luisa Beccaria, SS26 womenswear, Floral, look 13

Looks

11 of 1,281 looks, across designers.

  • Giambattista Valli, look 37
  • Erdem, look 4
  • Emilia Wickstead, look 15
  • Aje, look 20
  • Leonard Paris, look 22
  • Marques'Almeida, look 27
  • Zimmermann, look 1
  • Vivienne Westwood, look 17

+1,270 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Floral came up in 116 articles from Vogue, WWD, Who What Wear and 41 more. In the data it was in 12.3% of looks, up from 9.8% in SS25.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Oct 6, 2025 · Show review

    Miu Miu Spring 2026 Ready-to-Wear Collection

    Flower-print housecoats and smocks, of the kind cleaners wear over daily clothes, were among the references.

  2. Vogue · Oct 6, 2025 · Show review

    Zimmermann Spring 2026 Ready-to-Wear Collection

    Summer dresses carried blurry watercolor florals.

  3. WWD · Oct 6, 2025 · Show review

    Chanel Spring 2026: Reaching for the Stars

    The finale paired an ivory silk T-shirt with a ball skirt printed with flowers in many colors.

  4. WWD · Sep 30, 2025 · Show review

    Louis Vuitton Spring 2026: Home Sweet Home

    A triangular tabard carried glossy floral embroidery, and fringe outfits at the end evoked a blurred garden.

  5. Who What Wear · Apr 12, 2026 · Trend report

    They're Here: The 6 Chicest Spring Runway Trends You Can Actually Wear Right Now

    Bohemian style shifted to bolder colour and bigger patterns, with florals leading, at Chloé and Zimmermann.

  6. Who What Wear · Dec 13, 2025 · Trend report

    16 Spring/Summer 2026 Trends Everyone's Talking About

    Florals ran from Max Mara's soft rococo prints to 1960s-style flower motifs on pinafores and babydoll dresses.

Designers

Looks with floral, by designer.

  1. 1 Antonio Marras 31
  2. 2 Luisa Beccaria 29
  3. 3 Antik Batik 26

188 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among patterns. The tick marks SS25.

All 7
  1. 1 Floral 12.3%
  2. 2 Striped 7.4%
  3. 3 Geometric 4.5%

The full ranking of 7 patterns

This preview shows the top three.

Worn with

Share of the 1,281 looks with floral that also had each detail.

Colors

Garments

  • Dress 52%
  • Skirts 13%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 London 14.8%269 looks
  2. 2 Milan 12.6%273 looks
  3. 3 Paris 11.6%507 looks
  4. 4 New York 11.3%232 looks

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 1,281 looks, filterable by designer, city and color
Top 3 designers All 191 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was floral at the SS26 womenswear shows?
Floral appeared in 1,281 looks from 191 designers. That is 12.3% of all looks T-Fashion analyzed for the SS26 womenswear shows.
Is floral a trend for spring 2026?
Rising on the runways. Its share of looks is 12.3%, up from 9.8% in SS25.
Which designers showed the most floral for SS26?
Antonio Marras (31 looks), Luisa Beccaria (29 looks) and Antik Batik (26 looks).
Which fashion week showed the most floral?
London, where 14.8% of looks carried it (269 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2026 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS25.