Floral appeared in 14.8% of looks at the SS27 womenswear shows, up from 11.2% in SS26. 198 designers showed the trend across 1,517 looks.
- Share of looks
- 14.8%
- Change vs SS26
- +3.6 pts
- 11.2% → 14.8%
- Looks
- 1,517
- of 10,246
- Designers
- 198
- of 311
Number 1 of 14patterns by share of looks. Also measured in New York (15.9%), Milan (15.6%), Paris (10.4%), London (14.8%), Copenhagen (19.1%), Tokyo (15.5%). Other seasons: FW26 (9.5%), SS26 (12.3%).
Updated October 3, 2026
Looks
11 of 1,517 looks, across designers.
-
Dior, look 24 -
Cecilie Bahnsen, look 1 -
Luisa Beccaria, look 46 -
Altuzarra, look 46 -
Keiko Nishiyama, look 10 -
Dolce & Gabbana, look 10 -
Alberta Ferretti, look 5 -
Mulberry, look 27
+1,506 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Floral came up in 186 articles from WWD, Vogue, Marie Claire and 48 more. In the data it was in 14.8% of looks, up from 11.2% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
WWD · Sep 14, 2026 · Season review
Quick Takes From the Spring 2027 Luxury and Alternative Collections at NYFW6397 used a hibiscus pattern from a vintage muumuu on sarong skirts and cummerbunds.
Vogue · Oct 1, 2026 · Show review
Chloé Spring 2027 Ready-to-Wear CollectionChloé covered guipure dresses with raised flowers and used white petals on a swimsuit.
Vogue · Oct 1, 2026 · Show review
The Row Spring 2027 Ready-to-Wear CollectionThe Row threaded rose-embroidered ribbon through trouser belt loops.
WWD · Oct 1, 2026 · Show review
Chloé Spring 2027: Broderie Anglaise — and Other ObsessionsChloé added raised flowers to its opening embroidered looks.
Marie Claire · Oct 1, 2026 · Trend report
The Romantic Spring 2027 Fashion to Start Wearing NowDimensional pastel flowers and delicate florals anchor the romantic look drawn from Dior.
CNN · Sep 30, 2026 · Season review
Here’s what’s happening at Paris Fashion WeekMargiela showed floral prints that clashed with its wilting-flower set.
Designers
Looks with floral, by designer.
- 1 Luisa Beccaria 39
- 2 Dolce & Gabbana 35
- 3 Sea 33
195 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among patterns. The tick marks SS26.
The full ranking of 14 patterns
This preview shows the top three.
Worn with
Share of the 1,517 looks with floral that also had each detail.
Everything worn with floral
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 15.9%506 looks
- 2 Milan 15.6%308 looks
- 3 London 14.8%215 looks
- 4 Paris 12.5%269 looks
Floral in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 1,517 looks, filterable by designer, city and color |
| Top 3 designers | All 198 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was floral at the SS27 womenswear shows?
- Floral appeared in 1,517 looks from 198 designers. That is 14.8% of all looks T-Fashion analyzed for the SS27 womenswear shows.
- Is floral a trend for spring 2027?
- Rising on the runways. Its share of looks is 14.8%, up from 11.2% in SS26.
- Which designers showed the most floral for SS27?
- Luisa Beccaria (39 looks), Dolce & Gabbana (35 looks) and Sea (33 looks).
- Which fashion week showed the most floral?
- New York, where 15.9% of looks carried it (506 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.