Sportmax showed 38 womenswear looks for SS27 in Milan. The collection leaned on Minimalist (89% of looks), Sculptural (39% of looks) and twill (37% of looks). Main colors: white, black and chocolate.
- Looks
- 38
- Share of Milan looks
- 1.9%
- Size rank
- 75 of 200
Updated September 29, 2026
The show
9 of 38 looks, in running order.
-
Look 4 -
Look 8 -
Look 11 -
Look 14 -
Look 18 -
Look 21 -
Look 25 -
Look 28
+29 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
The Sportmax SS27 show came up in 5 articles, from Vogue, WWD, Daily Front Row and 2 more. 2 are full show reviews, by Vogue and WWD.
Summaries are written by T-Fashion. Read each article at the source.
Vogue · Sep 25, 2026 · Show review
Sportmax Spring 2027 Ready-to-Wear CollectionHeat-wave concept at Palazzo Litta; chrome belts with garments hanging like curtains; a jersey dress with a pole-held peplum.
WWD · Sep 25, 2026 · Show review
Sportmax Spring 2027: The Heat Is OnHeat-wave theme in a sunny courtyard; sleeveless coats; double-layer high-collar blousons; silver hip rings and Lucite heels.
Daily Front Row · Sep 28, 2026 · Trend report
14 Breakout Trends From Milan Fashion Week Spring 2027Cited for voluminous trousers, pedal pushers and cutout bodysuits.
Wallpaper* · Sep 28, 2026 · Season review
These were the best shows of Milan Fashion Week S/S 2027Hot-weather clothes with billowing shapes, organza blazers, trenches and trousers, plus nappa leather layers.
InStyle · Sep 28, 2026 · Season review
The Best Designer Looks of Milan Fashion Week Spring/Summer 2027 From Prada, Gucci, and MoreInStyle highlights Sportmax for weightless organza set against leather and a close-fitting black evening dress with a wired peplum.
Trends in the collection
Share of the 38 looks with each trend.
All 39 trends in the collection, look by look
This preview shows the top three per group.
The full Sportmax show
| On this page | In T-Fashion |
|---|---|
| 9 looks | All 38 looks, in running order |
| Top 3 trends per category | All 39 trends, and how the collection compares with the season |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How many looks did Sportmax show for SS27?
- 38 womenswear looks, 1.9% of all Milan womenswear looks T-Fashion analyzed.
- What were the key trends in the Sportmax SS27 collection?
- Minimalist (34 looks), Sculptural (15 looks), twill (14 looks), Monochrome (12 looks) and tailored pants (11 looks).
- What colors did Sportmax use for SS27?
- White (45% of looks), Black (42% of looks) and Chocolate (11% of looks).