Skip to content
Menu

Colors, Milan Fashion Week SS27 womenswear

Chocolate appeared in 7.0% of looks at the Milan Fashion Week SS27 womenswear shows, down from 8.9% in SS26. 33 designers showed it across 138 looks.

Share of looks
7.0%
Change vs SS26
−1.9 pts
8.9% → 7.0%
Looks
138
of 1,959
Designers
33
of 49

Number 5 of 29 colors by share of looks. Also measured in New York (5.4%), London (5.1%).

Updated September 29, 2026

Etro, SS27 womenswear, Chocolate, look 39

19-1214 TCX, #5C3E35

Ermanno Scervino, SS27 womenswear, Chocolate, look 31

Looks

11 of 138 looks, across designers.

  • Sportmax, look 8
  • Ferragamo, look 26
  • Max Mara, look 42
  • Alberta Ferretti, look 10
  • Tod's, look 15
  • Fendi, look 56
  • Loro Piana, look 18
  • Bottega Veneta, look 30

+127 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Book a demo Already a customer? Open in T-Fashion

In the press

Chocolate came up in 3 articles from Vogue. In the data it was in 7.0% of looks, down from 8.9% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Sep 26, 2026 · Show review

    Ermanno Scervino Spring 2027 Ready-to-Wear Collection

    The palette travels from blue and sand via chalk, pink and red, ending in chocolate tones and black.

  2. Vogue · Sep 24, 2026 · Show review

    Max Mara Spring 2027 Ready-to-Wear Collection

    Ian Griffiths used deep browns at Max Mara, from a cigar-brown wrap skirt to a floor-length nut-brown trench.

  3. Vogue · Jun 20, 2026 · Show review

    Pronounce Spring 2027 Ready-to-Wear Collection

    Deep leather brown is part of the Pronounce palette of remembered colours, with kite blue and spring green.

Designers

Looks with chocolate, by designer.

  1. 1 Etro 11
  2. 2 Tod's 9
  3. 3 Msgm 8

30 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Book a demo Already a customer? Open in T-Fashion

Ranking

Share of looks among colors. The tick marks SS26.

All 29
  1. 1 Black 31.8%
  2. 2 White 26.1%
  3. 3 Sand 8.6%
  1. 5 Chocolate 7.0%

Worn with

Share of the 138 looks with chocolate that also had each detail.

Garments

  • Skirts 21%
  • Jacket 19%

Fabrics

Patterns

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Book a demo Already a customer? Open in T-Fashion

More Milan womenswear trends

All 144
Max Mara, SS27 womenswear, Black, look 41

Black

31.8% of looks · +3.3 pts

Key colors
Rowen Rose, SS27 womenswear, White, look 34

White

26.1% of looks · +0.9 pts

Key colors
Rowen Rose, SS27 womenswear, Wine, look 27

Wine

1.6% of looks · +0.9 pts

Key colors
Durazzi, SS27 womenswear, Sand, look 18

Sand

8.6% of looks · +2.3 pts

Key colors
Giorgio Armani, SS27 womenswear, Nordic Blue, look 107

Nordic Blue

3.5% of looks · +1.1 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 138 looks, filterable by designer, city and color
Top 3 designers All 33 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

Already a customer? Open this in T-Fashion

Book a demo

Book a demo

Tell us a little about you, then pick a time on the next step.

By continuing you agree to our Terms of Use and acknowledge our Privacy Policy.

Questions

How popular was chocolate at the Milan Fashion Week SS27 womenswear shows?
Chocolate appeared in 138 looks from 33 designers. That is 7.0% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is chocolate a trend for spring 2027?
Fading on the runways. Its share of looks is 7.0%, down from 8.9% in SS26.
Which designers showed the most chocolate for SS27?
Etro (11 looks), Tod's (9 looks) and Msgm (8 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.