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Themes, SS27 womenswear

Glam appeared in 12.2% of looks at the SS27 womenswear shows, up from 8.9% in SS26. 156 designers showed it across 1,254 looks.

Share of looks
12.2%
Change vs SS26
+3.3 pts
8.9% → 12.2%
Looks
1,254
of 10,246
Designers
156
of 311

Number 5 of 54themes by share of looks. Also measured in New York (17.0%), Milan (14.8%), Paris (10.7%), London.

Updated October 3, 2026

Mowalola, SS27 womenswear, Glam, look 28
Rowen Rose, SS27 womenswear, Glam, look 34
Alberta Ferretti, SS27 womenswear, Glam, look 35

Looks

11 of 1,254 looks, across designers.

  • Cult Gaia, look 51
  • Dolce & Gabbana, look 80
  • Ulla Johnson, look 36
  • Bibhu Mohapatra, look 42
  • Richard Quinn, look 44
  • Blumarine, look 32
  • Monique Lhuillier, look 5
  • Palomo Spain, look 34

+1,243 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Glam came up in 97 articles from WWD, Vogue, CNN and 27 more. In the data it was in 12.2% of looks, up from 8.9% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. WWD · Sep 22, 2026 · Season review

    Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week

    Erdem and Simone Rocha brought decorated lingerie into outfits with tailoring and knitwear.

  2. Vogue · Oct 1, 2026 · Show review

    Rick Owens Spring 2027 Ready-to-Wear Collection

    Rick Owens added crystal-covered sandals to give the spring show an evening flourish.

  3. WWD · Oct 1, 2026 · Show review

    Rick Owens Spring 2027: In This Column

    Rick Owens wrapped feet in thick crystal strands to create sparkling shoes.

  4. Vogue · Sep 30, 2026 · Show review

    Balmain Spring 2027 Ready-to-Wear Collection

    Balmain built an evening mood through sensual shapes, rich surfaces, crystals and embroidery.

  5. CNN · Sep 30, 2026 · Season review

    Here’s what’s happening at Paris Fashion Week

    Dries Van Noten brought glamour with snug gloves, sparkling brooches and necklaces.

  6. Grazia UK · Sep 29, 2026 · Season review

    Follow The Highlights From Paris Fashion Week Spring/Summer ’27

    Dries Van Noten layered sparkling pieces and vivid cinema prints for an informal approach to glamour.

Designers

Looks with Glam, by designer.

  1. 1 Saint Laurent 58
  2. 2 Dolce & Gabbana 45
  3. 3 Balmain 43

153 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 54
  1. 1 Avant-Garde 31.6%
  2. 2 Minimalist 25.8%
  3. 3 Monochrome 19.3%
  1. 5 Glam 12.2%

Worn with

Share of the 1,254 looks with Glam that also had each detail.

Colors

Garments

  • Dress 57%
  • Skirts 24%

Themes

Everything worn with Glam

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 New York 17.0%541 looks
  2. 2 Milan 14.8%293 looks
  3. 3 London 12.0%174 looks
  4. 4 Paris 9.7%209 looks

Glam in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 1,254 looks, filterable by designer, city and color
Top 3 designers All 156 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Glam at the SS27 womenswear shows?
Glam appeared in 1,254 looks from 156 designers. That is 12.2% of all looks T-Fashion analyzed for the SS27 womenswear shows.
Is Glam a trend for spring 2027?
Rising on the runways. Its share of looks is 12.2%, up from 8.9% in SS26.
Which designers showed the most Glam for SS27?
Saint Laurent (58 looks), Dolce & Gabbana (45 looks) and Balmain (43 looks).
Which fashion week showed the most Glam?
New York, where 17.0% of looks carried it (541 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.