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Themes, London Fashion Week SS27 womenswear

Glam appeared in 12.2% of looks at the London Fashion Week SS27 womenswear shows, about the same as SS26 (12.4%). 29 designers showed it across 174 looks.

Share of looks
12.2%
Change vs SS26
−0.2 pts
12.4% → 12.2%
Looks
174
of 1,421
Designers
29
of 51

Number 5 of 25 themes by share of looks. Also measured in New York (17.0%), Milan (14.9%).

Updated September 29, 2026

Mowalola, SS27 womenswear, Glam, look 16
Selasi, SS27 womenswear, Glam, look 15
Richard Quinn, SS27 womenswear, Glam, look 44

Looks

11 of 174 looks, across designers.

  • Erdem, look 26
  • Di Petsa, look 20
  • Jason Wu Collection, look 19
  • Oscar Ouyang, look 22
  • Alessandra Rich, look 19
  • Joseph, look 22
  • Simone Rocha, look 43
  • Toga, look 30

+163 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Glam came up in 6 articles from Forbes, Coveteur, The Zoe Report and 2 more. In the data it was in 12.2% of looks, about the same as SS26 (12.4%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Forbes · Sep 24, 2026 · Trend report

    London Fashion Week Spring/Summer 2027: Key Trends To Know

    Richard Quinn's show was described as an exercise in glamour and occasion dressing.

  2. Coveteur · Sep 23, 2026 · Trend report

    Trend Report: The London Fashion Week Runways Were Steeped In Sex Appeal

    Mowalola went fully glam with lurex underwear and bra tops.

  3. The Zoe Report · Sep 22, 2026 · Trend report

    Romance Ruled The London Fashion Week Spring/Summer 2027 Runways

    Fringe and feathers added glamour at Ahluwalia and Toga, and Richard Quinn layered feathery fringe in tiers on an embellished dress.

  4. Hello! Fashion · Sep 22, 2026 · Trend report

    From Sheer to Sleep-Chic: 10 Trends we're loving from London Fashion Week SS27

    Erdem turned up the glamour, pairing classic florals with sparkling embellishment and rich jewel tones.

  5. Vogue · Sep 19, 2026 · Show review

    Richard Quinn Spring 2027 Ready-to-Wear Collection

    The designer described a 1980s-style hyper-glamour; gowns carried embroidery and ostrich trims.

  6. Vogue · Sep 18, 2026 · Show review

    Mowalola Spring 2027 Ready-to-Wear Collection

    Sequin gowns and red-carpet sirens gave the show a glamorous, club-night energy.

Designers

Looks with Glam, by designer.

  1. 1 Richard Quinn 40
  2. 2 Onalaja 18
  3. 3 Alessandra Rich 13

26 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Avant-Garde 44.7%
  2. 2 Sculptural 23.9%
  3. 3 Monochrome 16.7%
  1. 5 Glam 12.2%

Worn with

Share of the 174 looks with Glam that also had each detail.

Colors

Garments

  • Dress 67%
  • Skirts 17%

Themes

Everything worn with Glam

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Glam in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 174 looks, filterable by designer, city and color
Top 3 designers All 29 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Glam at the London Fashion Week SS27 womenswear shows?
Glam appeared in 174 looks from 29 designers. That is 12.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is Glam a trend for spring 2027?
Steady on the runways. Its share of looks is 12.2%, about the same as SS26 (12.4%).
Which designers showed the most Glam for SS27?
Richard Quinn (40 looks), Onalaja (18 looks) and Alessandra Rich (13 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.