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Themes, London Fashion Week SS27 womenswear

Maximalist appeared in 6.1% of looks at the London Fashion Week SS27 womenswear shows, down from 9.1% in SS26. 20 designers showed it across 87 looks.

Share of looks
6.1%
Change vs SS26
−3.0 pts
9.1% → 6.1%
Looks
87
of 1,421
Designers
20
of 51

Number 9 of 25 themes by share of looks. Also measured in New York (7.4%), Milan (8.3%), Copenhagen (6.8%).

Updated September 29, 2026

Patrick Mcdowell, SS27 womenswear, Maximalist, look 9
Roksanda, SS27 womenswear, Maximalist, look 24
Susan Fang, SS27 womenswear, Maximalist, look 24

Looks

11 of 87 looks, across designers.

  • Poet Lab, look 10
  • Erdem, look 13
  • Simone Rocha, look 16
  • Richard Quinn, look 13
  • Burberry, look 58
  • Mcqueen, look 41
  • Chopova Lowena, look 16
  • Toga, look 14

+76 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Maximalist came up in 4 articles from Dazed, The Zoe Report, WWD and 1 more. In the data it was in 6.1% of looks, down from 9.1% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Dazed · Sep 23, 2026 · Season review

    Here’s everything you missed at London Fashion Week SS27

    Francesca Lake expanded her maximalist, Jamaican-rooted aesthetic in a debut inspired by processions and wakes.

  2. The Zoe Report · Sep 22, 2026 · Trend report

    Romance Ruled The London Fashion Week Spring/Summer 2027 Runways

    Presents embellishment as the week's guiding idea, with more treated as better, from Burberry appliqués to McQueen's rhinestone suiting.

  3. WWD · Sep 22, 2026 · Season review

    Erdem, Simone Rocha, Steve O Smith Wow Buyers at Spring 2027 London Fashion Week

    One buyer sees a shift from strict minimalism to richer color, texture, layering and more elaborate shapes.

  4. Glamour UK · Sep 22, 2026 · Trend report

    The 9 London Fashion Week SS27 trends the Glamour group chat would actually wear this autumn

    Burberry, working with Celia Birtwell, took a more-is-more line of embroidered florals, bows, 3D badges and beading.

Designers

Looks with Maximalist, by designer.

  1. 1 Chopova Lowena 17
  2. 2 Burberry 13
  3. 3 Onalaja 10

17 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Avant-Garde 44.7%
  2. 2 Sculptural 23.9%
  3. 3 Monochrome 16.7%
  1. 9 Maximalist 6.1%

Worn with

Share of the 87 looks with Maximalist that also had each detail.

Colors

Garments

  • Dress 52%
  • Skirts 26%

Themes

Everything worn with Maximalist

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Maximalist in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 87 looks, filterable by designer, city and color
Top 3 designers All 20 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Maximalist at the London Fashion Week SS27 womenswear shows?
Maximalist appeared in 87 looks from 20 designers. That is 6.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 womenswear shows.
Is Maximalist a trend for spring 2027?
Fading on the runways. Its share of looks is 6.1%, down from 9.1% in SS26.
Which designers showed the most Maximalist for SS27?
Chopova Lowena (17 looks), Burberry (13 looks) and Onalaja (10 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.