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Themes, SS27 menswear

90s Retro appeared in 4.1% of looks at the SS27 menswear shows, up from 2.0% in SS26. 81 designers showed it across 201 looks.

Share of looks
4.1%
Change vs SS26
+2.1 pts
2.0% → 4.1%
Looks
201
of 4,855
Designers
81
of 166

Number 15 of 44 themes by share of looks. Also measured in Paris (4.6%), Milan (2.6%), New York (6.6%).

Updated September 29, 2026

Philipp Plein, SS27 menswear, 90s Retro, look 15
Kolor, SS27 menswear, 90s Retro, look 18
Soshiotsuki, SS27 menswear, 90s Retro, look 6

Looks

11 of 201 looks, across designers.

  • Auralee, look 21
  • Dior Men, look 18
  • Coach, look 2
  • Lad, look 22
  • Song For The Mute, look 18
  • Tommy Hilfiger, look 29
  • Louis Vuitton, look 23
  • Tell The Truth, look 11

+190 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

Designers

Looks with 90s Retro, by designer.

  1. 1 Tommy Hilfiger 13
  2. 2 Tell The Truth 8
  3. 3 R13 8

78 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 44
  1. 1 Avant-Garde 27.8%
  2. 2 Minimalist 23.9%
  3. 3 Androgynous 19.8%
  1. 15 90s Retro 4.1%

Worn with

Share of the 201 looks with 90s Retro that also had each detail.

Colors

Garments

  • Jacket 61%
  • Pants 44%

Themes

Everything worn with 90s Retro

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

By fashion week

Share of each city's looks.

  1. 1 New York 6.6%32 looks
  2. 2 London 4.8%21 looks
  3. 3 Paris 4.6%85 looks
  4. 4 Milan 2.6%35 looks

90s Retro in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 201 looks, filterable by designer, city and color
Top 3 designers All 81 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was 90s Retro at the SS27 menswear shows?
90s Retro appeared in 201 looks from 81 designers. That is 4.1% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is 90s Retro a trend for spring 2027?
Rising on the runways. Its share of looks is 4.1%, up from 2.0% in SS26.
Which designers showed the most 90s Retro for SS27?
Tommy Hilfiger (13 looks), Tell The Truth (8 looks) and R13 (8 looks).
Which fashion week showed the most 90s Retro?
New York, where 6.6% of looks carried it (32 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.