Quiet Luxury appeared in 16.0% of looks at the SS27 menswear shows, up from 10.8% in SS26. 91 designers showed it across 775 looks.
- Share of looks
- 16.0%
- Change vs SS26
- +5.3 pts
- 10.8% → 16.0%
- Looks
- 775
- of 4,855
- Designers
- 91
- of 166
Number 4 of 44 themes by share of looks. Also measured in Paris (13.0%), Milan (32.9%).
Updated September 29, 2026
Looks
11 of 775 looks, across designers.
-
Durazzi, look 27 -
Officine Générale, look 1 -
Agnes B, look 16 -
Ralph Lauren, look 5 -
Auralee, look 3 -
Brioni, look 2 -
Edis Pala, look 15 -
William Fan, look 29
+764 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
Designers
Looks with Quiet Luxury, by designer.
- 1 Giorgio Armani 114
- 2 Brunello Cucinelli 37
- 3 Brioni 36
88 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among themes. The tick marks SS26.
- 1 Avant-Garde 27.8%
- 2 Minimalist 23.9%
- 3 Androgynous 19.8%
- 4 Quiet Luxury 16.0%
Worn with
Share of the 775 looks with Quiet Luxury that also had each detail.
Everything worn with Quiet Luxury
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 Milan 32.9%437 looks
- 2 Paris 13.0%242 looks
- 3 New York 4.5%22 looks
- 4 London 3.9%17 looks
Quiet Luxury in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 775 looks, filterable by designer, city and color |
| Top 3 designers | All 91 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
Already a customer? Open this in T-Fashion
Book a demo
Tell us a little about you, then pick a time on the next step.
Questions
- How popular was Quiet Luxury at the SS27 menswear shows?
- Quiet Luxury appeared in 775 looks from 91 designers. That is 16.0% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is Quiet Luxury a trend for spring 2027?
- Rising on the runways. Its share of looks is 16.0%, up from 10.8% in SS26.
- Which designers showed the most Quiet Luxury for SS27?
- Giorgio Armani (114 looks), Brunello Cucinelli (37 looks) and Brioni (36 looks).
- Which fashion week showed the most Quiet Luxury?
- Milan, where 32.9% of looks carried it (437 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all menswear looks in the scope. The change compares that share with SS26.