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Colors, London Fashion Week SS27 menswear

Midnight blue appeared in 8.5% of looks at the London Fashion Week SS27 menswear shows, up from 6.0% in SS26. 14 designers showed it across 37 looks.

Share of looks
8.5%
Change vs SS26
+2.5 pts
6.0% → 8.5%
Looks
37
of 436
Designers
14
of 21

Number 5 of 6 colors by share of looks. Also measured in all cities (9.8%), Paris (9.6%), Milan (10.7%), New York (8.7%), Tokyo (10.5%).

Updated September 29, 2026

Agro Studio, SS27 menswear, Midnight Blue, look 12

19-3851 TCX, #323455

Kozaburo, SS27 menswear, Midnight Blue, look 13

Looks

11 of 37 looks, across designers.

  • Labrum London, look 31
  • Steve O Smith, look 8
  • Bianca Saunders, look 23
  • Natasha Zinko, look 32
  • Oscar Ouyang, look 5
  • Aaron Esh, look 8
  • Mithridate, look 10
  • Brooks Brothers, look 4

+26 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with midnight blue, by designer.

  1. 1 Brooks Brothers 9
  2. 2 Labrum London 5
  3. 3 M & S 4

11 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 6
  1. 1 Black 36.7%
  2. 2 White 33.3%
  3. 3 Chocolate 12.2%
  1. 5 Midnight Blue 8.5%

Worn with

Share of the 37 looks with midnight blue that also had each detail.

Garments

  • Pants 32%
  • Sweater 14%

Fabrics

Patterns

Everything worn with midnight blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Agro Studio, SS27 menswear, White, look 15

White

33.3% of looks · +11.0 pts

Key colors
M & S, SS27 menswear, Chocolate, look 45

Chocolate

12.2% of looks · +0.7 pts

Key colors
Mithridate, SS27 menswear, Black, look 3

Black

36.7% of looks · −4.7 pts

Key colors
Oscar Ouyang, SS27 menswear, Elemental Gray, look 8

Elemental Gray

10.1% of looks · −0.5 pts

Key colors
Charlie Constantinou, SS27 menswear, Charcoal, look 5

Charcoal

7.6% of looks · −2.2 pts

Key colors

Midnight Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 37 looks, filterable by designer, city and color
Top 3 designers All 14 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was midnight blue at the London Fashion Week SS27 menswear shows?
Midnight blue appeared in 37 looks from 14 designers. That is 8.5% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is midnight blue a trend for spring 2027?
Rising on the runways. Its share of looks is 8.5%, up from 6.0% in SS26.
Which designers showed the most midnight blue for SS27?
Brooks Brothers (9 looks), Labrum London (5 looks) and M & S (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.