How popular was white at the London Fashion Week SS27 menswear shows?

White appeared in 145 looks from 28 designers. That is 33.3% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.

Is white a trend for spring 2027?

Rising on the runways. Its share of looks is 33.3%, up from 22.3% in SS26.

Which designers showed the most white for SS27?

Brooks Brothers (22 looks), Stefan Cooke (14 looks) and Mithridate (11 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

White Menswear Color Trend, Spring 2027 · LFW

Colors, London Fashion Week SS27 menswear

White appeared in 33.3% of looks at the London Fashion Week SS27 menswear shows, up from 22.3% in SS26. 28 designers showed it across 145 looks.

Share of looks: 33.3%
Change vs SS26: +11.0 pts; 22.3% → 33.3%
Looks: 145; of 436
Designers: 28; of 21

Number 2 of 6 colors by share of looks. Also measured in all cities (30.8%), Paris (24.8%), Milan (33.9%), New York (45.9%), Tokyo (26.9%).

Updated September 29, 2026

11-0601 TCX, #F4F9FF

Looks

11 of 145 looks, across designers.

Paolo Carzana, look 11
Mulberry, look 28
Mithridate, look 5
Mcqueen, look 11
Brooks Brothers, look 11
Fashion East, look 27
Labrum London, look 22
Stefan Cooke, look 16

+134 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with white, by designer.

25 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 6

1 Black 36.7%
2 White 33.3%
3 Chocolate 12.2%

The full ranking of 6 colors

This preview shows the top three.

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Worn with

Share of the 145 looks with white that also had each detail.

Garments

Shirts 31%
Pants 19%

Fabrics

Jersey 30%
Poplin 21%

Patterns

Striped 17%
Checked 9%

Everything worn with white

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45

Midnight Blue

8.5% of looks · +2.5 pts

Key colors

Chocolate

12.2% of looks · +0.7 pts

Key colors

Black

36.7% of looks · −4.7 pts

Key colors

Elemental Gray

10.1% of looks · −0.5 pts

Key colors

Charcoal

7.6% of looks · −2.2 pts

Key colors

White in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 145 looks, filterable by designer, city and color
Top 3 designers	All 28 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was white at the London Fashion Week SS27 menswear shows?: White appeared in 145 looks from 28 designers. That is 33.3% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is white a trend for spring 2027?: Rising on the runways. Its share of looks is 33.3%, up from 22.3% in SS26.
Which designers showed the most white for SS27?: Brooks Brothers (22 looks), Stefan Cooke (14 looks) and Mithridate (11 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.