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Colors, London Fashion Week SS27 menswear

Elemental gray appeared in 10.1% of looks at the London Fashion Week SS27 menswear shows, about the same as SS26 (10.6%). 16 designers showed it across 44 looks.

Share of looks
10.1%
Change vs SS26
−0.5 pts
10.6% → 10.1%
Looks
44
of 436
Designers
16
of 21

Number 4 of 6 colors by share of looks. Also measured in all cities (12.8%), Paris (13.0%), Milan (14.2%), New York (9.5%), Tokyo (14.8%).

Updated September 29, 2026

Oscar Ouyang, SS27 menswear, Elemental Gray, look 8

18-4005 TCX, #726F70

Mcqueen, SS27 menswear, Elemental Gray, look 11

Looks

11 of 44 looks, across designers.

  • Stefan Cooke, look 19
  • Av Vattev, look 7
  • Charlie Constantinou, look 2
  • Natasha Zinko, look 33
  • Burberry, look 61
  • Agro Studio, look 8
  • Paolo Carzana, look 10
  • Aaron Esh, look 18

+33 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with elemental gray, by designer.

  1. 1 Charlie Constantinou 7
  2. 2 Stefan Cooke 7
  3. 3 Natasha Zinko 4

13 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 6
  1. 1 Black 36.7%
  2. 2 White 33.3%
  3. 3 Chocolate 12.2%
  1. 4 Elemental Gray 10.1%

Worn with

Share of the 44 looks with elemental gray that also had each detail.

Garments

  • Jacket 32%
  • Pants 25%

Fabrics

Patterns

Everything worn with elemental gray

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Oscar Ouyang, SS27 menswear, White, look 5

White

33.3% of looks · +11.0 pts

Key colors
Agro Studio, SS27 menswear, Midnight Blue, look 12

Midnight Blue

8.5% of looks · +2.5 pts

Key colors
M & S, SS27 menswear, Chocolate, look 45

Chocolate

12.2% of looks · +0.7 pts

Key colors
Mithridate, SS27 menswear, Black, look 3

Black

36.7% of looks · −4.7 pts

Key colors
Charlie Constantinou, SS27 menswear, Charcoal, look 5

Charcoal

7.6% of looks · −2.2 pts

Key colors

Elemental Gray in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 44 looks, filterable by designer, city and color
Top 3 designers All 16 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was elemental gray at the London Fashion Week SS27 menswear shows?
Elemental gray appeared in 44 looks from 16 designers. That is 10.1% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is elemental gray a trend for spring 2027?
Steady on the runways. Its share of looks is 10.1%, about the same as SS26 (10.6%).
Which designers showed the most elemental gray for SS27?
Charlie Constantinou (7 looks), Stefan Cooke (7 looks) and Natasha Zinko (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.