How popular was chocolate at the London Fashion Week SS27 menswear shows?

Chocolate appeared in 53 looks from 15 designers. That is 12.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.

Is chocolate a trend for spring 2027?

Steady on the runways. Its share of looks is 12.2%, about the same as SS26 (11.5%).

Which designers showed the most chocolate for SS27?

Charlie Constantinou (13 looks), Burberry (6 looks) and M & S (6 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Chocolate Menswear Color Trend, Spring 2027 · LFW

Colors, London Fashion Week SS27 menswear

Chocolate appeared in 12.2% of looks at the London Fashion Week SS27 menswear shows, about the same as SS26 (11.5%). 15 designers showed it across 53 looks.

Share of looks: 12.2%
Change vs SS26: +0.7 pts; 11.5% → 12.2%
Looks: 53; of 436
Designers: 15; of 21

Number 3 of 6 colors by share of looks. Also measured in all cities (9.5%), Paris (9.6%), Milan (9.9%).

Updated September 29, 2026

19-1214 TCX, #5C3E35

Looks

11 of 53 looks, across designers.

Ahluwalia, look 9
Bianca Saunders, look 5
Burberry, look 28
Charlie Constantinou, look 10
Fashion East, look 38
Toga, look 20
Brooks Brothers, look 2
Yaku, look 19

+42 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with chocolate, by designer.

12 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 6

1 Black 36.7%
2 White 33.3%
3 Chocolate 12.2%

The full ranking of 6 colors

This preview shows the top three.

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Worn with

Share of the 53 looks with chocolate that also had each detail.

Garments

Pants 38%
Jacket 25%

Fabrics

Twill 38%
Parachute 15%

Patterns

Checked 11%

Everything worn with chocolate

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45

White

33.3% of looks · +11.0 pts

Key colors

Midnight Blue

8.5% of looks · +2.5 pts

Key colors

Black

36.7% of looks · −4.7 pts

Key colors

Elemental Gray

10.1% of looks · −0.5 pts

Key colors

Charcoal

7.6% of looks · −2.2 pts

Key colors

Chocolate in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 53 looks, filterable by designer, city and color
Top 3 designers	All 15 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was chocolate at the London Fashion Week SS27 menswear shows?: Chocolate appeared in 53 looks from 15 designers. That is 12.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is chocolate a trend for spring 2027?: Steady on the runways. Its share of looks is 12.2%, about the same as SS26 (11.5%).
Which designers showed the most chocolate for SS27?: Charlie Constantinou (13 looks), Burberry (6 looks) and M & S (6 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.