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Fabrics, London Fashion Week SS27 menswear

Parachute appeared in 14.2% of looks at the London Fashion Week SS27 menswear shows, up from 11.3% in SS26. 18 designers showed the trend across 62 looks.

Share of looks
14.2%
Change vs SS26
+2.9 pts
11.3% → 14.2%
Looks
62
of 436
Designers
18
of 21

Number 5 of 8 fabrics by share of looks. Also measured in all cities (7.7%), Paris (7.7%), Milan (3.5%), Tokyo (16.7%).

Updated September 29, 2026

Yaku, SS27 menswear, Parachute, look 11
Agro Studio, SS27 menswear, Parachute, look 3
Fashion East, SS27 menswear, Parachute, look 22

Looks

11 of 62 looks, across designers.

  • Mowalola, look 7
  • Labrum London, look 24
  • Burberry, look 5
  • Stefan Cooke, look 3
  • Charlie Constantinou, look 5
  • Brooks Brothers, look 38
  • Natasha Zinko, look 17
  • Bianca Saunders, look 1

+51 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with parachute, by designer.

  1. 1 Charlie Constantinou 18
  2. 2 Burberry 6
  3. 3 Yaku 6

15 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among fabrics. The tick marks SS26.

All 8
  1. 1 Twill 47.9%
  2. 2 Jersey 20.9%
  3. 3 Satin 14.9%
  1. 5 Parachute 14.2%

Worn with

Share of the 62 looks with parachute that also had each detail.

Colors

Garments

  • Jacket 42%
  • Shorts 31%

Patterns

Everything worn with parachute

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Oscar Ouyang, SS27 menswear, Satin, look 15

Satin

14.9% of looks · +6.3 pts

Key fabrics
M & S, SS27 menswear, Fine Gauge, look 7

Fine Gauge

7.3% of looks · +3.4 pts

Key fabrics
Aaron Esh, SS27 menswear, Denim, look 10

Denim

14.9% of looks · +4.2 pts

Key fabrics
Stefan Cooke, SS27 menswear, Jersey, look 22

Jersey

20.9% of looks · +2.5 pts

Key fabrics
Bianca Saunders, SS27 menswear, Leather, look 5

Leather

10.3% of looks · −1.0 pts

Key fabrics

Parachute in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 62 looks, filterable by designer, city and color
Top 3 designers All 18 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was parachute at the London Fashion Week SS27 menswear shows?
Parachute appeared in 62 looks from 18 designers. That is 14.2% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is parachute a trend for spring 2027?
Rising on the runways. Its share of looks is 14.2%, up from 11.3% in SS26.
Which designers showed the most parachute for SS27?
Charlie Constantinou (18 looks), Burberry (6 looks) and Yaku (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.