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Fabrics, SS27 menswear

Parachute appeared in 7.7% of looks at the SS27 menswear shows, about the same as SS26 (7.6%). 105 designers showed the trend across 376 looks.

Share of looks
7.7%
Change vs SS26
+0.1 pts
7.6% → 7.7%
Looks
376
of 4,855
Designers
105
of 166

Number 7 of 27 fabrics by share of looks. Also measured in Paris (7.7%), Milan (3.5%), London (14.2%), Tokyo (16.7%).

Updated September 29, 2026

Beautiful People, SS27 menswear, Parachute, look 15
Im Men, SS27 menswear, Parachute, look 11
Maison Mihara Yasuhiro, SS27 menswear, Parachute, look 15

Looks

11 of 376 looks, across designers.

  • Rick Owens, look 51
  • William Fan, look 34
  • Hyke, look 34
  • Solid Homme, look 22
  • Agro Studio, look 3
  • Kiko Kostadinov, look 22
  • Fashion East, look 22
  • Hermès, look 27

+365 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with parachute, by designer.

  1. 1 Yoshiokubo 30
  2. 2 Rick Owens 18
  3. 3 Charlie Constantinou 18

102 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among fabrics. The tick marks SS26.

All 27
  1. 1 Twill 57.3%
  2. 2 Poplin 21.3%
  3. 3 Denim 14.2%
  1. 7 Parachute 7.7%

Worn with

Share of the 376 looks with parachute that also had each detail.

Colors

Garments

  • Jacket 47%
  • Pants 31%

Patterns

Everything worn with parachute

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

  1. 1 London 14.2%62 looks
  2. 2 Paris 7.7%143 looks
  3. 3 New York 5.4%26 looks
  4. 4 Milan 3.5%47 looks

More menswear trends

All 211
Giorgio Armani, SS27 menswear, Satin, look 158

Satin

12.9% of looks · +3.5 pts

Key fabrics
Giorgio Armani, SS27 menswear, Denim, look 124

Denim

14.2% of looks · +2.5 pts

Key fabrics
Maison Mihara Yasuhiro, SS27 menswear, French Terry, look 16

French Terry

2.2% of looks · +1.0 pts

Key fabrics
Attachment, SS27 menswear, Leather, look 21

Leather

10.3% of looks · +1.8 pts

Key fabrics
Steve O Smith, SS27 menswear, Organza, look 6

Organza

0.8% of looks · +0.6 pts

Key fabrics

Parachute in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 376 looks, filterable by designer, city and color
Top 3 designers All 105 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was parachute at the SS27 menswear shows?
Parachute appeared in 376 looks from 105 designers. That is 7.7% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is parachute a trend for spring 2027?
Steady on the runways. Its share of looks is 7.7%, about the same as SS26 (7.6%).
Which designers showed the most parachute for SS27?
Yoshiokubo (30 looks), Rick Owens (18 looks) and Charlie Constantinou (18 looks).
Which fashion week showed the most parachute?
London, where 14.2% of looks carried it (62 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.