How popular was parachute at the Milan Men's Fashion Week SS27 menswear shows?

Parachute appeared in 47 looks from 20 designers. That is 3.5% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.

Is parachute a trend for spring 2027?

Fading on the runways. Its share of looks is 3.5%, down from 5.5% in SS26.

Which designers showed the most parachute for SS27?

Saul Nash (6 looks), Marni (5 looks) and Gucci (4 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.

Parachute Trend, Spring 2027 · Milan Men's Fashion Week

Fabrics, Milan Men's Fashion Week SS27 menswear

Parachute appeared in 3.5% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 5.5% in SS26. 20 designers showed the trend across 47 looks.

Share of looks: 3.5%
Change vs SS26: −2.0 pts; 5.5% → 3.5%
Looks: 47; of 1,329
Designers: 20; of 39

Number 11 of 14 fabrics by share of looks. Also measured in all cities (7.7%), Paris (7.7%), London (14.2%), Tokyo (16.7%).

Updated September 29, 2026

Looks

11 of 47 looks, across designers.

Pronounce, look 16
Dušan, look 11
Gucci, look 32
Ferragamo, look 9
Diesel, look 14
Brunello Cucinelli, look 7
Ralph Lauren, look 43
Jil Sander, look 42

+36 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with parachute, by designer.

1 Saul Nash 6
2 Marni 5
3 Gucci 4

17 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among fabrics. The tick marks SS26.

All 14

1 Twill 59.1%
2 Poplin 23.2%
3 Denim 13.8%

11 Parachute 3.5%

Worn with

Share of the 47 looks with parachute that also had each detail.

Colors

White 13%
Black 11%

Garments

Jacket 62%
Pants 19%

Everything worn with parachute

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95

Denim

13.8% of looks · +6.0 pts

Key fabrics

Rib Knit

2.6% of looks · +1.0 pts

Key fabrics

Leather

11.1% of looks · +1.2 pts

Key fabrics

Satin

12.3% of looks · +1.0 pts

Key fabrics

Sheer

2.3% of looks · +0.5 pts

Key fabrics

Parachute in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 47 looks, filterable by designer, city and color
Top 3 designers	All 20 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was parachute at the Milan Men's Fashion Week SS27 menswear shows?: Parachute appeared in 47 looks from 20 designers. That is 3.5% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is parachute a trend for spring 2027?: Fading on the runways. Its share of looks is 3.5%, down from 5.5% in SS26.
Which designers showed the most parachute for SS27?: Saul Nash (6 looks), Marni (5 looks) and Gucci (4 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.