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Fabrics, London Fashion Week SS27 menswear

Denim appeared in 14.9% of looks at the London Fashion Week SS27 menswear shows, up from 10.7% in SS26. 19 designers showed the trend across 65 looks.

Share of looks
14.9%
Change vs SS26
+4.2 pts
10.7% → 14.9%
Looks
65
of 436
Designers
19
of 21

Number 4 of 8 fabrics by share of looks. Also measured in all cities (14.2%), Paris (14.3%), Milan (13.8%), New York (18.6%), Tokyo (11.8%).

Updated September 29, 2026

Aaron Esh, SS27 menswear, Denim, look 10
Ahluwalia, SS27 menswear, Denim, look 15
Kozaburo, SS27 menswear, Denim, look 11

Looks

11 of 65 looks, across designers.

  • Stefan Cooke, look 17
  • Brooks Brothers, look 19
  • Agro Studio, look 10
  • Natasha Zinko, look 3
  • Burberry, look 54
  • Bianca Saunders, look 21
  • Oscar Ouyang, look 13
  • Yaku, look 16

+54 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with denim, by designer.

  1. 1 Bianca Saunders 9
  2. 2 Kozaburo 8
  3. 3 Stefan Cooke 7

16 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among fabrics. The tick marks SS26.

All 8
  1. 1 Twill 47.9%
  2. 2 Jersey 20.9%
  3. 3 Satin 14.9%
  1. 4 Denim 14.9%

Worn with

Share of the 65 looks with denim that also had each detail.

Colors

Garments

  • Jeans 83%
  • Jacket 22%

Everything worn with denim

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More London menswear trends

All 45
Oscar Ouyang, SS27 menswear, Satin, look 15

Satin

14.9% of looks · +6.3 pts

Key fabrics
M & S, SS27 menswear, Fine Gauge, look 7

Fine Gauge

7.3% of looks · +3.4 pts

Key fabrics
Stefan Cooke, SS27 menswear, Jersey, look 22

Jersey

20.9% of looks · +2.5 pts

Key fabrics
Yaku, SS27 menswear, Parachute, look 11

Parachute

14.2% of looks · +2.9 pts

Key fabrics
Bianca Saunders, SS27 menswear, Leather, look 5

Leather

10.3% of looks · −1.0 pts

Key fabrics

Denim in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 65 looks, filterable by designer, city and color
Top 3 designers All 19 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was denim at the London Fashion Week SS27 menswear shows?
Denim appeared in 65 looks from 19 designers. That is 14.9% of all looks T-Fashion analyzed for the London Fashion Week SS27 menswear shows.
Is denim a trend for spring 2027?
Rising on the runways. Its share of looks is 14.9%, up from 10.7% in SS26.
Which designers showed the most denim for SS27?
Bianca Saunders (9 looks), Kozaburo (8 looks) and Stefan Cooke (7 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.