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Colors, Milan Men's Fashion Week SS27 menswear

Baby blue appeared in 4.1% of looks at the Milan Men's Fashion Week SS27 menswear shows, about the same as SS26 (4.2%). 23 designers showed it across 54 looks.

Share of looks
4.1%
Change vs SS26
−0.1 pts
4.2% → 4.1%
Looks
54
of 1,329
Designers
23
of 39

Number 16 of 22 colors by share of looks. Also measured in all cities (3.3%), Paris (2.8%).

Updated September 29, 2026

Msgm, SS27 menswear, Baby Blue, look 4

13-4308 TCX, #B5C7D3

Act No.1, SS27 menswear, Baby Blue, look 26

Looks

11 of 54 looks, across designers.

  • Shinyakozuka, look 7
  • Etro, look 8
  • Saul Nash, look 20
  • Philipp Plein, look 16
  • Bottega Veneta, look 15
  • Paul Smith, look 25
  • Pronounce, look 6
  • Jil Sander, look 3

+43 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with baby blue, by designer.

  1. 1 Etro 8
  2. 2 Thom Browne 6
  3. 3 Msgm 5

20 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 16 Baby Blue 4.1%

Worn with

Share of the 54 looks with baby blue that also had each detail.

Garments

  • Shirts 70%
  • Jacket 11%

Fabrics

Patterns

Everything worn with baby blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Baby Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 54 looks, filterable by designer, city and color
Top 3 designers All 23 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was baby blue at the Milan Men's Fashion Week SS27 menswear shows?
Baby blue appeared in 54 looks from 23 designers. That is 4.1% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is baby blue a trend for spring 2027?
Steady on the runways. Its share of looks is 4.1%, about the same as SS26 (4.2%).
Which designers showed the most baby blue for SS27?
Etro (8 looks), Thom Browne (6 looks) and Msgm (5 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.