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Fabrics, Milan Men's Fashion Week SS27 menswear

Denim appeared in 13.8% of looks at the Milan Men's Fashion Week SS27 menswear shows, up from 7.8% in SS26. 31 designers showed the trend across 183 looks.

Share of looks
13.8%
Change vs SS26
+6.0 pts
7.8% → 13.8%
Looks
183
of 1,329
Designers
31
of 39

Number 3 of 14 fabrics by share of looks. Also measured in all cities (14.2%), Paris (14.3%), London (14.9%), New York (18.6%), Tokyo (11.8%).

Updated September 29, 2026

Venerdì Pomeriggio, SS27 menswear, Denim, look 11
Giorgio Armani, SS27 menswear, Denim, look 124
Msgm, SS27 menswear, Denim, look 20

Looks

11 of 183 looks, across designers.

  • Shinyakozuka, look 13
  • Philipp Plein, look 10
  • Diesel, look 26
  • Brunello Cucinelli, look 35
  • Dolce & Gabbana, look 79
  • Emporio Armani, look 38
  • Gucci, look 21
  • Im Men, look 3

+172 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with denim, by designer.

  1. 1 Philipp Plein 18
  2. 2 Ralph Lauren 16
  3. 3 Dolce & Gabbana 15

28 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among fabrics. The tick marks SS26.

All 14
  1. 1 Twill 59.1%
  2. 2 Poplin 23.2%
  3. 3 Denim 13.8%

The full ranking of 14 fabrics

This preview shows the top three.

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Worn with

Share of the 183 looks with denim that also had each detail.

Colors

Garments

  • Jeans 80%
  • Jacket 23%

Patterns

Everything worn with denim

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Dolce & Gabbana, SS27 menswear, Rib Knit, look 58

Rib Knit

2.6% of looks · +1.0 pts

Key fabrics
Tod's, SS27 menswear, Leather, look 7

Leather

11.1% of looks · +1.2 pts

Key fabrics
Msgm, SS27 menswear, Satin, look 35

Satin

12.3% of looks · +1.0 pts

Key fabrics
Im Men, SS27 menswear, Sheer, look 19

Sheer

2.3% of looks · +0.5 pts

Key fabrics
Sergio Davila, SS27 menswear, Sweater Knit, look 10

Sweater Knit

3.6% of looks · +0.5 pts

Key fabrics

Denim in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 183 looks, filterable by designer, city and color
Top 3 designers All 31 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was denim at the Milan Men's Fashion Week SS27 menswear shows?
Denim appeared in 183 looks from 31 designers. That is 13.8% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is denim a trend for spring 2027?
Rising on the runways. Its share of looks is 13.8%, up from 7.8% in SS26.
Which designers showed the most denim for SS27?
Philipp Plein (18 looks), Ralph Lauren (16 looks) and Dolce & Gabbana (15 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.