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Colors, Milan Men's Fashion Week SS27 menswear

Nordic blue appeared in 5.2% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 6.4% in SS26. 26 designers showed it across 69 looks.

Share of looks
5.2%
Change vs SS26
−1.2 pts
6.4% → 5.2%
Looks
69
of 1,329
Designers
26
of 39

Number 13 of 22 colors by share of looks. Also measured in all cities (4.8%), Paris (4.8%).

Updated September 29, 2026

Etro, SS27 menswear, Nordic Blue, look 13

17-4023 TCX, #5B7E98

Act No.1, SS27 menswear, Nordic Blue, look 26

Looks

11 of 69 looks, across designers.

  • Emporio Armani, look 52
  • Brioni, look 34
  • Diesel, look 59
  • Philipp Plein, look 19
  • Venerdì Pomeriggio, look 12
  • Boglioli, look 8
  • Msgm, look 17
  • Paul Smith, look 13

+58 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with nordic blue, by designer.

  1. 1 Giorgio Armani 8
  2. 2 Dolce & Gabbana 7
  3. 3 Etro 6

23 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 13 Nordic Blue 5.2%

Worn with

Share of the 69 looks with nordic blue that also had each detail.

Garments

  • Jacket 33%
  • Jeans 30%

Fabrics

Patterns

Everything worn with nordic blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 69 looks, filterable by designer, city and color
Top 3 designers All 26 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was nordic blue at the Milan Men's Fashion Week SS27 menswear shows?
Nordic blue appeared in 69 looks from 26 designers. That is 5.2% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is nordic blue a trend for spring 2027?
Fading on the runways. Its share of looks is 5.2%, down from 6.4% in SS26.
Which designers showed the most nordic blue for SS27?
Giorgio Armani (8 looks), Dolce & Gabbana (7 looks) and Etro (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.