Denim appeared in 14.3% of looks at the SS27 menswear shows, up from 11.5% in SS26. 151 designers showed the trend across 761 looks.
- Share of looks
- 14.3%
- Change vs SS26
- +2.8 pts
- 11.5% → 14.3%
- Looks
- 761
- of 5,308
- Designers
- 151
- of 183
Number 3 of 29fabrics by share of looks. Also measured in Paris (14.7%), Milan (13.7%), London (14.9%), New York (17.8%), Tokyo (11.8%). Other seasons: FW26 (13.1%), SS26.
Updated October 18, 2026
Looks
11 of 761 looks, across designers.
-
Egonlab, look 5 -
Shinyakozuka, look 13 -
Philipp Plein, look 10 -
Diesel, look 26 -
Junya Watanabe, look 31 -
Undercover, look 23 -
Venerdì Pomeriggio, look 11 -
Tokyo James, look 13
+750 looks
This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.
In the press
Denim came up in 41 articles from GQ, Dazed, ELLE and 20 more. In the data it was in 14.3% of looks, up from 11.5% in SS26.
Summaries are written by T-Fashion. Read each article at the source.
GQ · Sep 17, 2026 · Trend report
The Butt Crack Took Over New York Fashion WeekEckhaus Latta lowered the waistline of mustard-colored jeans to reveal the upper buttocks.
Dazed · Jun 30, 2026 · Season review
Men are so back! The boys made their mark on the SS27 catwalksAcne Studios studded denim; Egonlab layered it for exaggerated proportions; Saul Nash styled hooded jackets with jeans.
ELLE · Jun 29, 2026 · Trend report
The Spring/Summer 2027 Men’s Shows Were as Hot as the Paris HeatwavePrada, Louis Vuitton, and Celine brought denim into polished or formal outfits.
10 Magazine · Jun 29, 2026 · Season review
Everything Happening At Paris Men’s SS27Dior Men mixed damaged jeans into its light tailoring.
Monocle · Jun 23, 2026 · Season review
The 10 best spring/summer 2027 collections at Milan Fashion Week Men’sPrada used white denim for its reduced silhouettes.
GQ · Sep 11, 2026 · Show review
Public School’s Maxwell Osborne and Dao-Yi Chow on Their Epic Comeback, Nike ACG Collab, and Why NYFW Still MattersPublic School pieced jeans together from subtly contrasting blue washes.
Designers
Looks with denim, by designer.
- 1 R13 29
- 2 1199 21
- 3 Philipp Plein 18
148 more designers
Each with their looks, in T-Fashion. This preview shows the top three.
Ranking
Share of looks among fabrics. The tick marks SS26.
The full ranking of 29 fabrics
This preview shows the top three.
Worn with
Share of the 761 looks with denim that also had each detail.
Everything worn with denim
This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.
By fashion week
Share of each city's looks.
- 1 New York 17.8%90 looks
- 2 London 14.9%65 looks
- 3 Paris 14.7%329 looks
- 4 Milan 13.7%184 looks
Denim in full
| On this page | In T-Fashion |
|---|---|
| 11 looks | All 761 looks, filterable by designer, city and color |
| Top 3 designers | All 151 designers, each with their looks |
| Top pairings | Every pairing by color, garment, detail, fabric and pattern |
| Snapshot as of the last update | Updated as each show is analyzed |
| – | Moodboards, concepts and tech packs from the same looks |
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Questions
- How popular was denim at the SS27 menswear shows?
- Denim appeared in 761 looks from 151 designers. That is 14.3% of all looks T-Fashion analyzed for the SS27 menswear shows.
- Is denim a trend for spring 2027?
- Rising on the runways. Its share of looks is 14.3%, up from 11.5% in SS26.
- Which designers showed the most denim for SS27?
- R13 (29 looks), 1199 (21 looks) and Philipp Plein (18 looks).
- Which fashion week showed the most denim?
- New York, where 17.8% of looks carried it (90 looks).
- How does T-Fashion measure this?
- T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the fabric divided by all menswear looks in the scope. The change compares that share with SS26.