How popular was ecru at the Paris Men's Fashion Week SS27 menswear shows?

Ecru appeared in 61 looks from 27 designers. That is 3.3% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.

Is ecru a trend for spring 2027?

Rising on the runways. Its share of looks is 3.3%, up from 2.1% in SS26.

Which designers showed the most ecru for SS27?

Dries Van Noten (8 looks), Dior Men (5 looks) and Ami Paris (4 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Ecru Color Trend, Spring 2027 · Paris Men's Fashion Week

Colors, Paris Men's Fashion Week SS27 menswear

Ecru appeared in 3.3% of looks at the Paris Men's Fashion Week SS27 menswear shows, up from 2.1% in SS26. 27 designers showed it across 61 looks.

Share of looks: 3.3%
Change vs SS26: +1.2 pts; 2.1% → 3.3%
Looks: 61; of 1,859
Designers: 27; of 58

Number 16 of 26 colors by share of looks. Also measured in all cities (4.2%), Milan (5.4%).

Updated September 29, 2026

11-0809 TCX, #F3DFCA

Looks

11 of 61 looks, across designers.

Ami Paris, look 54
Dior Men, look 4
Egonlab, look 16
Études Studio, look 6
Dries Van Noten, look 8
Kenzo, look 47
Doublet, look 45
Louis Vuitton, look 47

+50 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with ecru, by designer.

24 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 26

1 Black 40.5%
2 White 24.8%
3 Elemental Gray 13.0%

16 Ecru 3.3%

Worn with

Share of the 61 looks with ecru that also had each detail.

Garments

Pants 25%
Jacket 21%

Fabrics

Twill 28%
Satin 13%

Patterns

Striped 10%

Everything worn with ecru

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 112

Scarlet

6.3% of looks · +3.3 pts

Key colors

Butter Yellow

2.2% of looks · +1.5 pts

Key colors

Lemon

2.1% of looks · +1.3 pts

Key colors

Camel

6.3% of looks · +1.6 pts

Key colors

Midnight Blue

9.6% of looks · +0.5 pts

Key colors

Ecru in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 61 looks, filterable by designer, city and color
Top 3 designers	All 27 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was ecru at the Paris Men's Fashion Week SS27 menswear shows?: Ecru appeared in 61 looks from 27 designers. That is 3.3% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is ecru a trend for spring 2027?: Rising on the runways. Its share of looks is 3.3%, up from 2.1% in SS26.
Which designers showed the most ecru for SS27?: Dries Van Noten (8 looks), Dior Men (5 looks) and Ami Paris (4 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.