How popular was ecru at the SS27 menswear shows?

Ecru appeared in 202 looks from 84 designers. That is 4.2% of all looks T-Fashion analyzed for the SS27 menswear shows.

Is ecru a trend for spring 2027?

Rising on the runways. Its share of looks is 4.2%, up from 2.8% in SS26.

Which designers showed the most ecru for SS27?

Ralph Lauren (17 looks), Giorgio Armani (12 looks) and Dries Van Noten (8 looks).

Which fashion week showed the most ecru?

Milan, where 5.4% of looks carried it (72 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Ecru Menswear Color Trend, Spring 2027 Runways

Colors, SS27 menswear

Ecru appeared in 4.2% of looks at the SS27 menswear shows, up from 2.8% in SS26. 84 designers showed it across 202 looks.

Share of looks: 4.2%
Change vs SS26: +1.4 pts; 2.8% → 4.2%
Looks: 202; of 4,855
Designers: 84; of 166

Number 14 of 57 colors by share of looks. Also measured in Paris (3.3%), Milan (5.4%).

Updated September 29, 2026

11-0809 TCX, #F3DFCA

Looks

11 of 202 looks, across designers.

Celine, look 42
Ami Paris, look 54
Institution By Galib Gassanoff, look 27
Labrum London, look 17
Paul Smith, look 6
Ralph Lauren, look 5
Setchu, look 12
Jacquemus, look 6

+191 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with ecru, by designer.

81 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 57

1 Black 39.4%
2 White 30.8%
3 Elemental Gray 12.8%

14 Ecru 4.2%

Worn with

Share of the 202 looks with ecru that also had each detail.

Garments

Pants 28%
Jacket 27%

Fabrics

Twill 27%
Poplin 12%

Patterns

Striped 10%
Checked 7%

Everything worn with ecru

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

1 Milan 5.4%72 looks
2 New York 4.8%23 looks
3 London 4.6%20 looks
4 Paris 3.3%61 looks

More menswear trends

All 211

White

30.8% of looks · +4.0 pts

Key colors

Butter Yellow

2.2% of looks · +1.4 pts

Key colors

Lemon

1.7% of looks · +0.9 pts

Key colors

Scarlet

4.5% of looks · +1.4 pts

Key colors

Orange

1.3% of looks · +0.5 pts

Key colors

Ecru in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 202 looks, filterable by designer, city and color
Top 3 designers	All 84 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was ecru at the SS27 menswear shows?: Ecru appeared in 202 looks from 84 designers. That is 4.2% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is ecru a trend for spring 2027?: Rising on the runways. Its share of looks is 4.2%, up from 2.8% in SS26.
Which designers showed the most ecru for SS27?: Ralph Lauren (17 looks), Giorgio Armani (12 looks) and Dries Van Noten (8 looks).
Which fashion week showed the most ecru?: Milan, where 5.4% of looks carried it (72 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.