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Colors, Milan Men's Fashion Week SS27 menswear

Moss appeared in 2.6% of looks at the Milan Men's Fashion Week SS27 menswear shows, down from 3.9% in SS26. 17 designers showed it across 35 looks.

Share of looks
2.6%
Change vs SS26
−1.3 pts
3.9% → 2.6%
Looks
35
of 1,329
Designers
17
of 39

Number 19 of 22 colors by share of looks. Also measured in all cities (2.1%), Paris (1.7%).

Updated September 29, 2026

Giorgio Armani, SS27 menswear, Moss, look 133

18-0523 TCX, #5B5A41

Act No.1, SS27 menswear, Moss, look 24

Looks

11 of 35 looks, across designers.

  • Jil Sander, look 44
  • Etro, look 28
  • Setchu, look 4
  • Dolce & Gabbana, look 48
  • Loro Piana, look 3
  • Im Men, look 17
  • Antonio Marras, look 45
  • Paul Smith, look 17

+24 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with moss, by designer.

  1. 1 Giorgio Armani 9
  2. 2 Loro Piana 6
  3. 3 Dolce & Gabbana 3

14 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 22
  1. 1 White 33.9%
  2. 2 Black 31.6%
  3. 3 Elemental Gray 14.2%
  1. 19 Moss 2.6%

Worn with

Share of the 35 looks with moss that also had each detail.

Garments

  • Pants 46%
  • Jacket 29%

Fabrics

Patterns

Everything worn with moss

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Milan menswear trends

All 95
Prada, SS27 menswear, White, look 4

White

33.9% of looks · +9.3 pts

Key colors
Dolce & Gabbana, SS27 menswear, Butter Yellow, look 54

Butter Yellow

2.6% of looks · +1.9 pts

Key colors
Giorgio Armani, SS27 menswear, Ecru, look 79

Ecru

5.4% of looks · +2.1 pts

Key colors
Dolce & Gabbana, SS27 menswear, Rose, look 60

Rose

2.5% of looks · +1.1 pts

Key colors
Philipp Plein, SS27 menswear, Camel, look 5

Camel

6.4% of looks · +1.1 pts

Key colors

Moss in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 35 looks, filterable by designer, city and color
Top 3 designers All 17 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was moss at the Milan Men's Fashion Week SS27 menswear shows?
Moss appeared in 35 looks from 17 designers. That is 2.6% of all looks T-Fashion analyzed for the Milan Men's Fashion Week SS27 menswear shows.
Is moss a trend for spring 2027?
Fading on the runways. Its share of looks is 2.6%, down from 3.9% in SS26.
Which designers showed the most moss for SS27?
Giorgio Armani (9 looks), Loro Piana (6 looks) and Dolce & Gabbana (3 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.