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Colors, Paris Men's Fashion Week SS27 menswear

Nordic blue appeared in 4.8% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 6.3% in SS26. 36 designers showed it across 89 looks.

Share of looks
4.8%
Change vs SS26
−1.5 pts
6.3% → 4.8%
Looks
89
of 1,859
Designers
36
of 58

Number 11 of 26 colors by share of looks. Also measured in all cities (4.8%), Milan (5.2%).

Updated September 29, 2026

Dior Men, SS27 menswear, Nordic Blue, look 14

17-4023 TCX, #5B7E98

Lemaire, SS27 menswear, Nordic Blue, look 34

Looks

11 of 89 looks, across designers.

  • Kolor, look 31
  • Engineered Garments, look 8
  • Ssstein, look 39
  • Officine Générale, look 28
  • Undercover, look 12
  • Feng Chen Wang, look 34
  • Sacai, look 37
  • Berluti, look 2

+78 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with nordic blue, by designer.

  1. 1 Louis Vuitton 7
  2. 2 1199 6
  3. 3 Dior Men 6

33 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 26
  1. 1 Black 40.5%
  2. 2 White 24.8%
  3. 3 Elemental Gray 13.0%
  1. 11 Nordic Blue 4.8%

Worn with

Share of the 89 looks with nordic blue that also had each detail.

Garments

  • Jeans 40%
  • Jacket 17%

Fabrics

Patterns

Everything worn with nordic blue

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 112
Louis Vuitton, SS27 menswear, Scarlet, look 72

Scarlet

6.3% of looks · +3.3 pts

Key colors
Bluemarble, SS27 menswear, Butter Yellow, look 20

Butter Yellow

2.2% of looks · +1.5 pts

Key colors
Auralee, SS27 menswear, Lemon, look 30

Lemon

2.1% of looks · +1.3 pts

Key colors
Lanvin, SS27 menswear, Ecru, look 11

Ecru

3.3% of looks · +1.2 pts

Key colors
Celine, SS27 menswear, Camel, look 27

Camel

6.3% of looks · +1.6 pts

Key colors

Nordic Blue in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 89 looks, filterable by designer, city and color
Top 3 designers All 36 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was nordic blue at the Paris Men's Fashion Week SS27 menswear shows?
Nordic blue appeared in 89 looks from 36 designers. That is 4.8% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is nordic blue a trend for spring 2027?
Fading on the runways. Its share of looks is 4.8%, down from 6.3% in SS26.
Which designers showed the most nordic blue for SS27?
Louis Vuitton (7 looks), 1199 (6 looks) and Dior Men (6 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.