How popular was white at the Paris Men's Fashion Week SS27 menswear shows?

White appeared in 461 looks from 57 designers. That is 24.8% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.

Is white a trend for spring 2027?

Fading on the runways. Its share of looks is 24.8%, down from 27.5% in SS26.

Which designers showed the most white for SS27?

Rick Owens (31 looks), Dior Men (27 looks) and Comme Des Garçons Homme Plus (19 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

White Color Trend, Spring 2027 · Paris Men's Fashion Week

Colors, Paris Men's Fashion Week SS27 menswear

White appeared in 24.8% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 27.5% in SS26. 57 designers showed it across 461 looks.

Share of looks: 24.8%
Change vs SS26: −2.7 pts; 27.5% → 24.8%
Looks: 461; of 1,859
Designers: 57; of 58

Number 2 of 26 colors by share of looks. Also measured in all cities (30.8%), Milan (33.9%), London (33.3%), New York (45.9%), Tokyo (26.9%).

Updated September 29, 2026

11-0601 TCX, #F4F9FF

Looks

11 of 461 looks, across designers.

Soshiotsuki, look 3
Beautiful People, look 20
Givenchy, look 34
Lanvin, look 5
Études Studio, look 7
Hermès, look 27
Feng Chen Wang, look 9
Sean Suen, look 20

+450 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with white, by designer.

54 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 26

1 Black 40.5%
2 White 24.8%
3 Elemental Gray 13.0%

The full ranking of 26 colors

This preview shows the top three.

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Worn with

Share of the 461 looks with white that also had each detail.

Garments

Shirts 45%
Pants 21%

Fabrics

Poplin 37%
Twill 21%

Patterns

Striped 28%
Checked 4%

Everything worn with white

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 112

Scarlet

6.3% of looks · +3.3 pts

Key colors

Butter Yellow

2.2% of looks · +1.5 pts

Key colors

Lemon

2.1% of looks · +1.3 pts

Key colors

Ecru

3.3% of looks · +1.2 pts

Key colors

Camel

6.3% of looks · +1.6 pts

Key colors

White in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 461 looks, filterable by designer, city and color
Top 3 designers	All 57 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was white at the Paris Men's Fashion Week SS27 menswear shows?: White appeared in 461 looks from 57 designers. That is 24.8% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is white a trend for spring 2027?: Fading on the runways. Its share of looks is 24.8%, down from 27.5% in SS26.
Which designers showed the most white for SS27?: Rick Owens (31 looks), Dior Men (27 looks) and Comme Des Garçons Homme Plus (19 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.