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Colors, Paris Men's Fashion Week SS27 menswear

Sand appeared in 6.5% of looks at the Paris Men's Fashion Week SS27 menswear shows, down from 7.5% in SS26. 59 designers showed it across 146 looks.

Share of looks
6.5%
Change vs SS26
−1.0 pts
7.5% → 6.5%
Looks
146
of 2,239
Designers
59
of 71

Number 6 of 30colors by share of looks. Also measured in all cities (6.5%), Milan (8.5%). Other seasons: FW26, SS26 (4.8%).

Updated October 18, 2026

Lemaire, SS27 menswear, Sand, look 10

12-0908 TCX, #D6CBBA

Hermès, SS27 menswear, Sand, look 36

Looks

11 of 146 looks, across designers.

  • Saint Laurent, look 21
  • Agnes B, look 16
  • Dior Men, look 42
  • Officine Générale, look 26
  • Lad, look 9
  • Ziggy Chen, look 26
  • Amiri, look 21
  • Soshiotsuki, look 2

+135 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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In the press

Sand came up in 2 articles from Numéro Netherlands. In the data it was in 6.5% of looks, down from 7.5% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Numéro Netherlands · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 3

    Dries Van Noten used sand tones beside blush, faded peach and watery blue.

  2. Numéro Netherlands · Season review

    PARIS FASHION WEEK MENSWEAR SPRING/SUMMER 2027: DAY 5

    Hermès kept much of its palette close to sand and stone.

Designers

Looks with sand, by designer.

  1. 1 Ziggy Chen 8
  2. 2 Auralee 7
  3. 3 Soshiotsuki 7

56 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 30
  1. 1 Black 41.0%
  2. 2 White 25.9%
  3. 3 Elemental Gray 12.1%
  1. 6 Sand 6.5%

Worn with

Share of the 146 looks with sand that also had each detail.

Garments

  • Pants 32%
  • Jacket 28%

Fabrics

Patterns

Everything worn with sand

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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More Paris menswear trends

All 135
Louis Vuitton, SS27 menswear, Scarlet, look 72

Scarlet

5.6% of looks · +2.6 pts

Key colors
Balenciaga, SS27 menswear, Lemon, look 53

Lemon

2.3% of looks · +1.5 pts

Key colors
Ami Paris, SS27 menswear, Butter Yellow, look 49

Butter Yellow

Numbers in T-Fashion

Key colors
Lanvin, SS27 menswear, Ecru, look 11

Ecru

Numbers in T-Fashion

Key colors
Celine, SS27 menswear, Camel, look 27

Camel

6.2% of looks · +1.5 pts

Key colors

Sand in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 146 looks, filterable by designer, city and color
Top 3 designers All 59 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was sand at the Paris Men's Fashion Week SS27 menswear shows?
Sand appeared in 146 looks from 59 designers. That is 6.5% of all looks T-Fashion analyzed for the Paris Men's Fashion Week SS27 menswear shows.
Is sand a trend for spring 2027?
Fading on the runways. Its share of looks is 6.5%, down from 7.5% in SS26.
Which designers showed the most sand for SS27?
Ziggy Chen (8 looks), Auralee (7 looks) and Soshiotsuki (7 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.