How popular was sand at the SS27 menswear shows?

Sand appeared in 315 looks from 126 designers. That is 6.5% of all looks T-Fashion analyzed for the SS27 menswear shows.

Is sand a trend for spring 2027?

Fading on the runways. Its share of looks is 6.5%, down from 8.7% in SS26.

Which designers showed the most sand for SS27?

Giorgio Armani (15 looks), Dolce & Gabbana (11 looks) and Ralph Lauren (9 looks).

Which fashion week showed the most sand?

Milan, where 8.5% of looks carried it (113 looks).

How does T-Fashion measure this?

T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.

Sand Menswear Color Trend, Spring 2027 Runways

Colors, SS27 menswear

Sand appeared in 6.5% of looks at the SS27 menswear shows, down from 8.7% in SS26. 126 designers showed it across 315 looks.

Share of looks: 6.5%
Change vs SS26: −2.2 pts; 8.7% → 6.5%
Looks: 315; of 4,855
Designers: 126; of 166

Number 7 of 57 colors by share of looks. Also measured in Paris (6.6%), Milan (8.5%).

Updated September 29, 2026

12-0908 TCX, #D6CBBA

Looks

11 of 315 looks, across designers.

Ziggy Chen, look 18
Agnes B, look 16
Hermès, look 36
Sean Suen, look 6
Saint Laurent, look 21
Selasi, look 6
Shinyakozuka, look 2
Dior Men, look 42

+304 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

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Designers

Looks with sand, by designer.

123 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

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Ranking

Share of looks among colors. The tick marks SS26.

All 57

1 Black 39.4%
2 White 30.8%
3 Elemental Gray 12.8%

7 Sand 6.5%

Worn with

Share of the 315 looks with sand that also had each detail.

Garments

Pants 30%
Jacket 28%

Fabrics

Twill 35%
Chino 10%

Patterns

Striped 13%
Checked 10%

Everything worn with sand

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

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By fashion week

Share of each city's looks.

1 Milan 8.5%113 looks
2 Paris 6.6%123 looks
3 London 5.3%23 looks
4 New York 4.1%20 looks

More menswear trends

All 211

White

30.8% of looks · +4.0 pts

Key colors

Butter Yellow

2.2% of looks · +1.4 pts

Key colors

Lemon

1.7% of looks · +0.9 pts

Key colors

Scarlet

4.5% of looks · +1.4 pts

Key colors

Ecru

4.2% of looks · +1.4 pts

Key colors

Sand in full

What this page shows and what T-Fashion holds
On this page	In T-Fashion
11 looks	All 315 looks, filterable by designer, city and color
Top 3 designers	All 126 designers, each with their looks
Top pairings	Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update	Updated as each show is analyzed
–	Moodboards, concepts and tech packs from the same looks

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Questions

How popular was sand at the SS27 menswear shows?: Sand appeared in 315 looks from 126 designers. That is 6.5% of all looks T-Fashion analyzed for the SS27 menswear shows.
Is sand a trend for spring 2027?: Fading on the runways. Its share of looks is 6.5%, down from 8.7% in SS26.
Which designers showed the most sand for SS27?: Giorgio Armani (15 looks), Dolce & Gabbana (11 looks) and Ralph Lauren (9 looks).
Which fashion week showed the most sand?: Milan, where 8.5% of looks carried it (113 looks).
How does T-Fashion measure this?: T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all menswear looks in the scope. The change compares that share with SS26.