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Themes, Milan Fashion Week SS27 womenswear

Sportcore appeared in 2.1% of looks at the Milan Fashion Week SS27 womenswear shows, down from 2.4% in SS26. 11 designers showed it across 42 looks.

Share of looks
2.1%
Change vs SS26
−0.3 pts
2.4% → 2.1%
Looks
42
of 1,959
Designers
11
of 49

Number 24 of 25 themes by share of looks. Also measured in New York (2.3%), London (2.6%).

Updated September 29, 2026

Rowen Rose, SS27 womenswear, Sportcore, look 38
Marni, SS27 womenswear, Sportcore, look 26
Msgm, SS27 womenswear, Sportcore, look 22

Looks

11 of 42 looks, across designers.

  • Diesel, look 29
  • Prada, look 47
  • Onitsuka Tiger, look 21
  • Antonio Marras, look 49
  • Gucci, look 30
  • Mm6 Maison Margiela, look 28
  • Philipp Plein, look 12
  • Rowen Rose, look 48

+31 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Sportcore came up in 10 articles from Wallpaper*, WWD and Vogue. In the data it was in 2.1% of looks, down from 2.4% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Wallpaper* · Sep 28, 2026 · Season review

    These were the best shows of Milan Fashion Week S/S 2027

    Giorgio Armani made sporty staples, a parka-like pullover and joggers, in silk.

  2. WWD · Sep 26, 2026 · Show review

    Elisabetta Franchi Spring 2027: Mixing It Up

    Bike shorts meet generously cut blazers, one in tuxedo style.

  3. Vogue · Sep 25, 2026 · Show review

    Elisabetta Franchi Spring 2027 Ready-to-Wear Collection

    Elisabetta Franchi used sportswear references to create contrast within the collection.

  4. Vogue · Sep 25, 2026 · Show review

    Tod's Spring 2027 Ready-to-Wear Collection

    Formal pieces lose rigidity while sporty pieces become more considered.

  5. WWD · Sep 25, 2026 · Show review

    Blumarine Spring 2027: Cali Princess

    For the active Blumarine woman, David Koma offered jersey cutout leotards and glossy technical leisurewear with ostrich feathers.

  6. Vogue · Sep 24, 2026 · Show review

    Marni Spring 2027 Ready-to-Wear Collection

    Meryll Rogge let sportswear elements disrupt Marni tailoring as part of her edit of the archive.

Designers

Looks with Sportcore, by designer.

  1. 1 Onitsuka Tiger 19
  2. 2 Mm6 Maison Margiela 4
  3. 3 Rowen Rose 4

8 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among themes. The tick marks SS26.

All 25
  1. 1 Minimalist 25.4%
  2. 2 Avant-Garde 24.2%
  3. 3 Monochrome 22.3%
  1. 24 Sportcore 2.1%

Worn with

Share of the 42 looks with Sportcore that also had each detail.

Colors

Garments

  • Jacket 31%
  • Skirts 31%

Themes

Everything worn with Sportcore

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Sportcore in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 42 looks, filterable by designer, city and color
Top 3 designers All 11 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was Sportcore at the Milan Fashion Week SS27 womenswear shows?
Sportcore appeared in 42 looks from 11 designers. That is 2.1% of all looks T-Fashion analyzed for the Milan Fashion Week SS27 womenswear shows.
Is Sportcore a trend for spring 2027?
Fading on the runways. Its share of looks is 2.1%, down from 2.4% in SS26.
Which designers showed the most Sportcore for SS27?
Onitsuka Tiger (19 looks), Mm6 Maison Margiela (4 looks) and Rowen Rose (4 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the theme divided by all womenswear looks in the scope. The change compares that share with SS26.