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Colors, Paris Fashion Week SS27 womenswear

White appeared in 24.1% of looks at the Paris Fashion Week SS27 womenswear shows, up from 20.8% in SS26. 105 designers showed it across 904 looks.

Share of looks
24.1%
Change vs SS26
+3.3 pts
20.8% → 24.1%
Looks
904
of 3,751
Designers
105
of 100

Number 2 of 44colors by share of looks. Also measured in all cities (28.4%), New York (32.2%), Milan (26.3%), London (30.2%), Copenhagen (36.2%), Tokyo (32.5%). Other seasons: FW26 (10.3%), SS26 (18.2%).

Updated October 18, 2026

Gabriela Hearst, SS27 womenswear, White, look 10

11-0601 TCX, #F4F9FF

Cecilie Bahnsen, SS27 womenswear, White, look 15

Looks

11 of 904 looks, across designers.

  • Chloé, look 2
  • Carven, look 14
  • Lacoste, look 50
  • Louis Vuitton, look 9
  • Stella Mccartney, look 7
  • Zimmermann, look 12
  • Gauchere, look 16
  • Balenciaga, look 1

+893 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

White came up in 27 articles from Vogue, WWD, Grazia UK and 12 more. In the data it was in 24.1% of looks, up from 20.8% in SS26.

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Oct 1, 2026 · Show review

    Balenciaga Spring 2027 Ready-to-Wear Collection

    A white shirt gains a stitched peplum and a white T-shirt gets the same couture treatment.

  2. Vogue · Oct 1, 2026 · Show review

    Chloé Spring 2027 Ready-to-Wear Collection

    White appears in a petal-edged swimsuit, baby-doll dresses, tailoring over lace harness blouses and Kamali's own broderie anglaise blouse.

  3. WWD · Oct 1, 2026 · Show review

    Chloé Spring 2027: Broderie Anglaise — and Other Obsessions

    Chloé reworked an archival white suit with scalloped edges.

  4. WWD · Oct 1, 2026 · Show review

    Balenciaga Spring 2027: Stitch Fixation

    A white shirt with a stitched peplum is paired with white bias-cut jeans in the opening look.

  5. Grazia UK · Sep 29, 2026 · Season review

    Follow The Highlights From Paris Fashion Week Spring/Summer ’27

    Vaquera opened with large white gowns before replacing them with neon versions.

  6. The Zoe Report · Oct 2, 2026 · Show review

    Pierpaolo Piccioli Reimagined Balenciaga Couture As Everyday Wear For Spring/Summer 2027

    Balenciaga opened with a white shirt and later used white flower shapes on a transparent tank.

Designers

Looks with white, by designer.

  1. 1 Dior 36
  2. 2 Chanel 28
  3. 3 Rick Owens 26

102 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among colors. The tick marks SS26.

All 44
  1. 1 Black 38.0%
  2. 2 White 24.1%
  3. 3 Sand 6.6%

The full ranking of 44 colors

This preview shows the top three.

Worn with

Share of the 904 looks with white that also had each detail.

Garments

  • Dress 23%
  • Shirts 19%

Fabrics

Patterns

Everything worn with white

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

White in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 904 looks, filterable by designer, city and color
Top 3 designers All 105 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was white at the Paris Fashion Week SS27 womenswear shows?
White appeared in 904 looks from 105 designers. That is 24.1% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.
Is white a trend for spring 2027?
Rising on the runways. Its share of looks is 24.1%, up from 20.8% in SS26.
Which designers showed the most white for SS27?
Dior (36 looks), Chanel (28 looks) and Rick Owens (26 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the color divided by all womenswear looks in the scope. The change compares that share with SS26.