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Patterns, Paris Fashion Week SS27 womenswear

Floral appeared in 10.4% of looks at the Paris Fashion Week SS27 womenswear shows, about the same as SS26 (10.1%). 37 designers showed the trend across 179 looks.

Share of looks
10.4%
Change vs SS26
+0.3 pts
10.1% → 10.4%
Looks
179
of 1,729
Designers
37
of 56

Number 2 of 8patterns by share of looks. Also measured in all cities (14.8%), New York (15.9%), Milan (15.6%), London (14.8%), Copenhagen (19.1%), Tokyo (15.5%). Other seasons: FW26 (7.7%), SS26 (11.6%).

Updated October 2, 2026

Maison Margiela, SS27 womenswear, Floral, look 19
Dior, SS27 womenswear, Floral, look 24
Dries Van Noten, SS27 womenswear, Floral, look 17

Looks

11 of 179 looks, across designers.

  • Kenzo, look 46
  • Beautiful People, look 18
  • Balenciaga, look 3
  • Anrealage, look 22
  • Acne Studios, look 43
  • Julie Kegels, look 28
  • Willy Chavarria, look 14
  • Maccapani, look 16

+168 looks

This page shows a sample. Every look is in T-Fashion, filterable by designer, city and color.

In the press

Floral came up in 39 articles from Vogue, WWD, Marie Claire and 20 more. In the data it was in 10.4% of looks, about the same as SS26 (10.1%).

Summaries are written by T-Fashion. Read each article at the source.

  1. Vogue · Oct 1, 2026 · Show review

    Chloé Spring 2027 Ready-to-Wear Collection

    Chloé covered guipure dresses with raised flowers and used white petals on a swimsuit.

  2. Vogue · Oct 1, 2026 · Show review

    The Row Spring 2027 Ready-to-Wear Collection

    The Row threaded rose-embroidered ribbon through trouser belt loops.

  3. WWD · Oct 1, 2026 · Show review

    Chloé Spring 2027: Broderie Anglaise — and Other Obsessions

    Chloé added raised flowers to its opening embroidered looks.

  4. WWD · Sep 30, 2026 · Show review

    Tom Ford Spring 2027: In the Flesh

    Tom Ford pinned red flowers to jacket lapels.

  5. Marie Claire · Oct 1, 2026 · Trend report

    The Romantic Spring 2027 Fashion to Start Wearing Now

    Dimensional pastel flowers and delicate florals anchor the romantic look drawn from Dior.

  6. CNN · Sep 30, 2026 · Season review

    Here’s what’s happening at Paris Fashion Week

    Margiela showed floral prints that clashed with its wilting-flower set.

Designers

Looks with floral, by designer.

  1. 1 Acne Studios 25
  2. 2 Maison Margiela 17
  3. 3 Dries Van Noten 16

34 more designers

Each with their looks, in T-Fashion. This preview shows the top three.

Ranking

Share of looks among patterns. The tick marks SS26.

All 8
  1. 1 Striped 11.7%
  2. 2 Floral 10.4%
  3. 3 Abstract 5.4%

The full ranking of 8 patterns

This preview shows the top three.

Worn with

Share of the 179 looks with floral that also had each detail.

Colors

Garments

  • Skirts 30%
  • Dress 26%

Fabrics

Everything worn with floral

This preview shows the top two per group. T-Fashion has every color, garment, detail, fabric and pattern.

Floral in full

What this page shows and what T-Fashion holds
On this page In T-Fashion
11 looks All 179 looks, filterable by designer, city and color
Top 3 designers All 37 designers, each with their looks
Top pairings Every pairing by color, garment, detail, fabric and pattern
Snapshot as of the last update Updated as each show is analyzed
– Moodboards, concepts and tech packs from the same looks

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Questions

How popular was floral at the Paris Fashion Week SS27 womenswear shows?
Floral appeared in 179 looks from 37 designers. That is 10.4% of all looks T-Fashion analyzed for the Paris Fashion Week SS27 womenswear shows.
Is floral a trend for spring 2027?
Steady on the runways. Its share of looks is 10.4%, about the same as SS26 (10.1%).
Which designers showed the most floral for SS27?
Acne Studios (25 looks), Maison Margiela (17 looks) and Dries Van Noten (16 looks).
How does T-Fashion measure this?
T-Fashion tags every look of every Spring/Summer 2027 show. The share of looks is the number of looks with the pattern divided by all womenswear looks in the scope. The change compares that share with SS26.